---
title: Proof CEO talks marketing, business and history on W2O podcast
description: Proof CEO talks marketing, business and history on W2O podcast What2Know with Aron Strout. The podcast is live now, go in and listen!
---

[Proof Analytics Blog ](https://www.proofanalytics.ai/blog)

# [Proof CEO talks marketing, business and history on W2O podcast](https://www.proofanalytics.ai/blog/proof-ceo-talks-marketing-business-and-history-on-w2o-podcast)

 Written by [Niklas Karlsson](https://www.proofanalytics.ai/blog/author/niklas-karlsson) | Aug 3, 2021 4:56:00 PM

If you know me, you know I’m passionate about the evolution of marketing. And the need for CMOs to get better at reporting how their activities impact their overall business goals.

That’s why I started building [Proof](https://proofanalytics.ai) more than a decade ago. Because business leaders at the companies where I worked, specifically Mark Hurd at [HP](https://www8.hp.com/us/en/home.html), were starting to demand it.

So, the opportunity to talk about these trends with [Aaron Strout](https://www.linkedin.com/in/aaronstrout/) at [W2O](https://www.w2ogroup.com/) on their What2Know podcast was an easy decision and a big honor.

The podcast is live now, and I’d encourage anyone interested in the changing role of the CMO and the shortcomings of current marketing analytics and attribution models to give it a listen.

In addition to that heavy material on the state of marketing and the [Proof](https://www.linkedin.com/in/aaronstrout/) journey. We also have some fun talking about the most interesting people I’ve met. And what’s been on my recent reading list.

You can find the podcast [here](http://www.w2ogroup.com/2-know-podcast-ep-24-mark-stouse-ceo-proof/) or on our [Insight page](https://proofanalytics.ai/proof-insight/).

Happy listening!

//[Mark Stouse](https://www.linkedin.com/in/markstouse/), CEO, [Proof Analytics](https://proofanalytics.ai)

[View full post](https://www.proofanalytics.ai/blog/proof-ceo-talks-marketing-business-and-history-on-w2o-podcast)

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