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Mark Stouse talking about the nitty gritty of marketing analytics

11 January, 2019
Niklas Karlsson

Mark Stouse talking about the nitty gritty of marketing analytics as guest in the “What’s in the water” podcast.

This is part 2 of our interview with Mark Stouse, CEO of Proof Analytics and former senior marketing executive at huge companies like HP, Honeywell, and BMC Software. In this second part we get into the nitty gritty of marketing and marketing analytics. And if you’re not into that, you’ll still dig listening to this articulate and wise thinker. Enjoy!

Listen to the podcast here or find on our Insights page.

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You’ve heard that time is money, right? Just like any investment, we need to know that Marketing was worth it. Not only how much, but how long it took to get the ROI. The longer it takes, the bigger the risk that it won’t happen, and the bigger the return has to be.

Bob-Beauchamps
Bob Beauchamp
Chairman Of The Board Of Directors - BMC Software
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