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Using small data as BusinessGPS

10 February, 2021
Niklas Karlsson

In one of Martech Todays latest articles, William Terdoslavich explains very well how even small businesses can drive value from small data, he also mentioning a dialogue with our CEO Mark Stouse. Who explains how you can be using small data as BusinessGPS.

When we talk about small businesses, we often tend to think that they just have a small amounts of data. Which often is true, and traditionally has meant that the data samples is to small to even learn or drive value from.

But today there are ways to create big data from small data. Or using small data as a BusinessGPS. Which is exactly what Proof is offering with it’s marketing analytics platform BusinessGPS for Marketing and Sales.

To get the full story and insights on how you can drive value from small data as a small company, visit the original article on Martechtoday.com. 

Proof is the world leader in helping companies using small data as BusinessGPS.

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Bob-Beauchamps
Bob Beauchamp
Chairman Of The Board Of Directors - BMC Software
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