Tech companies love to say ‘People, Process, Platform.’ Software and process optimization get all the attention because that’s what companies sell, but it’s the people that matter. It’s the people who lie awake at night, trying to think through a problem at work. It’s the people who need help to do the work faster and easier. Many software companies forget that.
2020 brought many of us back to reality. Circumstances changed really fast, and their complexity and urgency ballooned beyond anything the unaided human brain could intuit. After all, what is intuition but a sort of personal, lifetime machine learning algorithm that’s trained by our experiences to help us make better decisions?
But when the patterns aren’t easily recognizable anymore, and the only constant is turbulence and change, we’re back at Square One. We all needed help seeing the way forward.
The right marketing analytics are exactly that. It is not just your “eye in the sky.” It opens your eyes, coaches your thinking, and fortifies your decisions. Marketing analytics can reveal important relationships that you would not normally see, giving us new understanding and new inspiration. It also helps everyone else understand and appreciate the impact and value we’ve created.
Just like the GPS on your smart phone, Proof BusinessGPS™ is a powerful marketing analytics platform that’s fast, accurate, and easy to use. Big companies like Salesforce, United Healthcare, Samsung, Sato, Deloitte, and Johnson Controls swear by it. Smaller companies like W2O, Desenio, and Allison + Partners do to. But as cool as that is, and as pleased as that makes us, it’s not enough.
The world needs a bit less opinion and a lot more proof. We’d like to help.
Founder and CEO
Proof is proud to be listed as one of the Top 10 Marketing Planning Software tools in 2021 by Software World, a software review platform.
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Mark Stouse, the Chairman & CEO of Proof Analytics was recently interviewed on PR Week to talk all things marketing analytics.
By integrating data federation, security, and analytics, Proof has become a powerful alternative to costly data lakes across a range of major use cases like marketing, communications, sales, and HR