Proof MMM™

Gain clear visibility into the tactics and channels that yield the best returns on your marketing investments.

Traditional MMM vs.
Proof MMM™

Take a look at how Proof compares to traditional MMM methods

  • Traditional MMM
  • Consultancy Driven
    Expensive
  • Manual Models
    Costly + time consuming
  • Only 1-2 Models
    Stale results
  • Infrequent Updating
    Slow, high latency
  • Stagnant Deliverables
    Out-of-date already…
  • Proof MMM™
  • Software Driven
    Lower TCO
  • Automated Models
    Speed
  • Unlimited Modeling
    Scale
  • Continuous Updating
    Keeps pace
  • Dashboards + Integrations
    Easier to interpret

Salesforce Endorsement

Leonardo Carbonara, Global Product Management Leader for Salesforce Marketing Cloud, shares why Proof MMM is "the missing piece" when it comes to marketing optimization and delivering true closed loop marketing.

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Run More "What-if" Scenarios Rapidly

  • Rapidly create one-on-one relationships
  • Understand varying correlation strength over time
  • Automatically identify relevant time lags
  • Eliminate extraneous factors from further analysis
Run More

Build and Configure Models

  • Build models quickly and efficiently 
  • Run analysis at scale with rapid model iteration
  • Understand the drivers of performance 
  • Automated recalculation of models
Build and Configure Models

Explore Different Scenarios

  • Gain fast, actionable insights about performance
  • Develop predictive forecasts at scale
  • Identify performance with real-time success indicators
  • Automated recalculation of forecasts
  • Share insights easily for proactive decision-making
Explore Different Scenarios

Proof's 8-Step Collaboration Process

Proof has structured the Analytics-Led Journey into an 8-Step Engagement Methodology to help you navigate the complexities and challenges of modern business: resource constraints, credibility with the C-suite, costly analytics expertise, data silos.

Step 1
Step 2
Step 3
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Step 5
Step 6
Step 7
Step 8

A Note From Our Founder

CEO Mark Stouse discusses why we made the Proof MMM and why it changes the game for Marketing teams.

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HubSpot Video

Let's get started!