Want a faster, cheaper MMM?

Proof Updates at the Speed of Your Business

AI-Driven Marketing Mix Modeling


Eliminate the "Black Box" of MMM


Run "What if" Wargame Scenarios


A Dynamic GTM Analytics Dashboard



  • Traditional MMM
  • Infrequent Updating
    Slow, high latency
  • Only 1-2 Models
    Stale results
  • Manual Models
    Costly + time consuming
  • Stagnant Deliverables
    Out-of-date already…
  • Consultancy Driven
  • Proof MMM™
  • Continuous Updating
    Keeps pace
  • Unlimited Modeling
  • Automated Models
  • Dashboards + Integrations
    Easier to interpret
  • Software Driven
    Lower TCO

Salesforce Endorsement

Leonardo Carbonara, Global Product Management Leader for Salesforce Marketing Cloud, shares why Proof MMM is "the missing piece" when it comes to marketing optimization and delivering true closed loop marketing.

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AWS Endorsement

Nick Robinson, Head of Demand Americas for AWS, says “The days are gone of paying consultants millions of dollars to develop a custom Marketing Mix Model program that remains fundamentally disconnected from marketing planning, budgeting, and campaign management systems.”

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Explore Different Scenarios

  • Get actionable performance insights
  • Develop predictive forecasts at scale
  • Identify performance by real-time success indicators
  • Share insights, make better decisions
Explore Different Scenarios

Build Unlimited Models

  • Build rapid efficient models 
  • Run analysis at scale
  • Understand performance drivers
  • Enjoy automated model recalculation
Build and Configure Models

Run rapid "What-if" Scenarios

  • Create one-on-one relationships
  • Understand varying correlation strength over time
  • Auto identify relevant time lags
  • Focus on the factors that matter
Run More

Proof's 8-Step Collaboration Process

Proof has structured the Analytics-Led Journey into an 8-Step Engagement Methodology to help you navigate the complexities and challenges of modern business: resource constraints, credibility with the C-suite, costly analytics expertise, data silos.

Step 1
Step 2
Step 3
Step 5
Step 6
Step 7
Step 8

A Note From Our Founder

CEO Mark Stouse discusses why we made the Proof MMM and why it changes the game for Marketing teams.

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Let's get started!