Huge Win for Salesforce Customers: Proof Delivers Spectacular New Pricing for Award-Winning Proof GTM Manager, Only MRM Native on Salesforce
SAN FRANCISCO, CA / ACCESSWIRE / February 20, 2024 / In collaboration with long-time partner Salesforce, Proof Analytics has launched spectacular new pricing for the new, updated Proof GTM Manager on Salesforce, which is available via the Salesforce AppExchange.
The contemporary SaaS marketing resource management (MRM) tool is the only MRM product built natively on Salesforce Einstein, putting seamless, full-power enterprise marketing management into the hands of mid-market teams at a price that makes sense.
Proof Analytics has introduced highly disruptive SMB pricing of $29 per seat per month, purchased via the Salesforce AppExchange.
A typical mid-market customer with 48 seats would pay only $16,700 in annual license costs.
Enterprise licenses are $49 per seat per month.
A typical enterprise customer averages 155 seats, which would cost about $91,000 - a massive reduction from the typical contract price negotiated by legacy MRM providers like Aprimo and Adobe Workfront.
"We have found that Proof GTM Manager on Salesforce is the very best alternative among the top MRM software," said Marina Krieger, Digital Enablement Manager, IWB. The Swiss mid-range company is a multi-year customer. "Proof is very affordable, very fast to implement, and very fast to get value from. The pricing is clear, and the contracting process is very straightforward."
"Today's challenging market conditions mean that Accountability, Transparency, and Proof of Impact have never been more important for GTM teams," said Cathy Lanning, managing director of Salesforce Financial Services Consulting. "Proof GTM Manager on Salesforce is the only marketing resource management tool built natively on Einstein and available through the AppExchange, delivering full-power functionality plus fast set-up, all at a price that fits comfortably into today's budget realities. What's more, Proof has integrated its award-winning, automated CausalAI for GTM analytics into the Salesforce platform, jointly delivering a full-lifecycle CMO Operating System on Salesforce."
Implementation costs also are much less expensive than the legacy MRM products. Many Proof GTM Manager customers implement the product without changes; the outsourced cost of that approach is about $50,000 and 90 days. Some - like Bayer or Samsung - opt for extensive customizations over an extended schedule, yet the cost is considerably less that Adobe Workfront, Aprimo, and others due to the native Salesforce integrations and the rapid customization processes embedded into the product.
"There are ‘MRM-lite' products on the market that are very inexpensive and are geared for very small teams of less than 5 people," said Kyle Brantley, chief product officer. "None of these are native on the Salesforce platform, and none provide fast implementation out of the box and low-cost customization as needed. Mid-market customers need the power of enterprise MRM at a cost that makes sense and provides them the operational leverage that SaaS is supposed to be all about. We are excited by this opportunity, particularly given the way Proof GTM Manager integrates with our causal analytics tool, Proof Causal.ai."
Joint Proof-Salesforce customers like Samsung, Bayer, and IWB have made multi-year contracts or multiple renewals for their Proof GTM Manager licenses, a clear testimony to the value they've seen from using the tool.
Today's pricing announcement is a huge win for Salesforce platform customers.
Revolutionary Pricing Model for All Customers
Despite the economic challenges, MRM software products have remained very expensive, both to buy and to implement. It's time for MRM to be far more accessible, enabling mid-market companies to stop inefficient, inaccurate Excel planning and enterprise companies to ditch their expensive MRM contracts.
- Unbeatable License Pricing: At an easily accessible rate of $29 per seat per month, small and medium-sized businesses can now leverage the same powerful analytics as larger counterparts. Enterprise licenses** are $49 per seat per month. (**The definition of enterprise customers are those companies listed on the current Forbes Global 2000 company list at the time of the agreement.)
- Unbeatable TCO: If you buy any of the legacy MRM tools, or a generalist project management tool like Adobe Workfront, implementation and customization costs often skyrocket into many multiples of the license fees, often more than $1 million. Many Proof GTM Manager customers have implemented the product right out of the box and operated it with great success before gradually customizing it based on their preferences.
- Unbeatable Integrations. The only MRM built natively on Salesforce Einstein, Proof GTM Manager on Salesforce automatically synchs with the data in any other Salesforce cloud subscription, speeding your launch of the product. Proof also connects with any other data source via the Salesforce API library.
- Unbeatable GTM Value Delivery. Proof GTM Manager comes with full integration to Proof Causal.ai.