Read On
How eBay Classifieds found their marketing model - Proof Analytics
Chasing the full customer journey
Ajay Ahuja, one of the world’s top MMM champions - Proof Analytics
Ajay Ahuja, one of the world’s top MMM champions is a Senior Business & Marketing Analytics Manager...
What is MMM and What’s the Renewed Interest in it?
Marketing mix modeling (MMM) provides transparency to each marketing activity. Applying a market...