Proof MMM™
Gain clear visibility into the tactics and channels that yield the best returns on your marketing investments.
Traditional MMM vs. Proof Business GPS™
Take a look at how Proof compares to traditional MMM methods.
Traditional MMM
-
Consultancy Driven
Expensive -
Manual Models
Costly + time consuming -
Only 1-2 Models
Stale results -
Infrequent Updating
Slow, high latency -
Stagnant Deliverables
Out-of-date already…
Proof MMM
-
Software Driven
Lower TCO -
Automated Models
Speed -
Unlimited Modeling
Scale -
Continuous Updating
Keeps pace -
Dashboards + Integrations
Easier to interpret
.png "What If Analysis(HighRes Screenshot)")
Run More "What-if" Scenarios Rapidly
- Rapidly create one-on-one relationships
- Understand varying correlation strength over time
- Automatically identify relevant time lags
- Eliminate extraneous factors from further analysis
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Build and Configure Models
- Build models quickly and efficiently
- Run analysis at scale with rapid model iteration
- Understand the drivers of performance
- Automated recalculation of models
.png "Explore Relationships(HighRes Screenshot)")
Explore Different Scenarios
- Gain fast, actionable insights about performance
- Develop predictive forecasts at scale
- Identify performance with real-time success indicators
- Automated recalculation of forecasts
- Share insights easily for proactive decision-making
Proof BusinessGPS™ on Salesforce
Leonardo Carbonara, Global Product Management Leader for Salesforce Marketing Cloud, shares why Proof BusinessGPS™ is "the missing piece" when it comes to marketing optimization and delivering true closed loop marketing.