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Proof BusinessGPS™
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Optimize
Marketing ROI

Proof BusinessGPS™ is the first and most advanced automated marketing optimization platform. With Proof you get insights on your highest yielding marketing investments and the ability to build alternative scenarios to optimize your marketing mix.
Insights
Insights
Understand how specific marketing channels contribute to your KPI’s.
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Impact
See clearly which marketing tactics are performing the best.
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Scenarios
Optimize your marketing mix by building alternative scenarios.
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Data
Keep your marketing models up to date by automating the ingestion of data.
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Path to Insights

Path to Insights with the help of marketing analytics. Get your answers to your specific business questions using Proof BusinessGPS™.

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Align Expectations

Proof BusinessGPS™ keeps you on track of how your KPI’s are performing – in real-time, 24/7.
  • Easy to consume dashboard for business owner
  • Set and track your most important KPI’s
  • Original Target vs. Projected Attainment
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Answer
Your Biggest Questions

Get answers to your specific business questions using Proof BusinessGPS™. E.g. How are social media campaigns impacting revenue?
  • Review highest yielding marketing tactics
  • Key insights specific to a selected marketing analytics model
  • Based on Regression Analytics
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Get Back
on Track

Proof BusinessGPS™ lets you summarize and compare investment options, giving you an overview of costs and benefits at one glance. Alternate Scenarios enables you to create “what-if” scenarios to optimize ROI on your marketing program.
  • Project your route to value
  • Build “what if” scenarios
  • Start optimizing your budget
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Explore
Time Lag

Get to know how strongly your tactics and activities are correlating in a 1:1 correlation analysis and examine time to impact effects.
  • Get to know how your marketing activities are correlated
  • Calculate and visualize the strength of data pair relationships
  • Examine time to impact between data pairs
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Modeling Capabilities

Proof lets you create and calibrate your model with an easy-to-use drag and drop functionality. Using automated algorithms, your results are delivered within seconds.
  • High level of automation
  • Advanced marketing analytics modeling
  • Collinearity- and Dominance testing
  • Tactics specific multiplier effects
  • Set confidence level for selected data variables
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Understand Your Data

Proof BusinessGPS™ provides a simple overview of data available.
  • See the ownership of the data variables
  • See available data variables per corporate function
  • Explore correlations between data variables
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Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Full stop.

Chris-Talago
Cris Talago
Director PR/Comms EMEA - Amazon Web Services
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