Proof BusinessGPS™ is the first and most advanced automated marketing optimization platform. With Proof you get insights on your highest yielding marketing investments and the ability to build alternative scenarios to optimize your marketing mix.
Understand how specific marketing channels contribute to your KPI’s.
See clearly which marketing tactics are performing the best.
Optimize your marketing mix by building alternative scenarios.
Keep your marketing models up to date by automating the ingestion of data.
Path to Insights
Path to Insights with the help of marketing analytics. Get your answers to your specific business questions using Proof BusinessGPS™.
Proof BusinessGPS™ keeps you on track of how your KPI’s are performing – in real-time, 24/7.
Easy to consume dashboard for business owner
Set and track your most important KPI’s
Original Target vs. Projected Attainment
Answer Your Biggest Questions
Get answers to your specific business questions using Proof BusinessGPS™. E.g. How are social media campaigns impacting revenue?
Review highest yielding marketing tactics
Key insights specific to a selected marketing analytics model
Based on Regression Analytics
Get Back on Track
Proof BusinessGPS™ lets you summarize and compare investment options, giving you an overview of costs and benefits at one glance. Alternate Scenarios enables you to create “what-if” scenarios to optimize ROI on your marketing program.
Project your route to value
Build “what if” scenarios
Start optimizing your budget
Explore Time Lag
Get to know how strongly your tactics and activities are correlating in a 1:1 correlation analysis and examine time to impact effects.
Get to know how your marketing activities are correlated
Calculate and visualize the strength of data pair relationships
Examine time to impact between data pairs
Proof lets you create and calibrate your model with an easy-to-use drag and drop functionality. Using automated algorithms, your results are delivered within seconds.
High level of automation
Advanced marketing analytics modeling
Collinearity- and Dominance testing
Tactics specific multiplier effects
Set confidence level for selected data variables
Understand Your Data
Proof BusinessGPS™ provides a simple overview of data available.
See the ownership of the data variables
See available data variables per corporate function
Explore correlations between data variables
Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Full stop.
Director PR/Comms EMEA - Amazon Web Services
Why Proof Analytics?
Why wait? Start now.
Time is money and the sooner you start optimizing your marketing spend the quicker you can start delivering clear, measurable business results. We have made it easy for you.