Proof BusinessGPS™ is a Universal Marketing Optimization tool (UMO) that advises marketers to optimize the business value, and for business leaders to clearly understand how modern marketing multiplies their business performance and accelerates time to value. Proof is the first and most advanced automated marketing optimization platform, based on Advanced Regression Mathematics. Read more in detail to see the full story behind why Proof BusinessGPS™ and get more examples of how it can be used. CLICK HERE TO LEARN MORE.

Proof BusinessGPS™ for Marketing & Sales guides and helps CMO’s and marketers to produce better results with fewer dollars. What sets Proof apart is the automation of regression analytics to calculate and visualize the strength of the relationships between marketing investments and business results. Due to the Proof Solution being automated both for model definition and execution, we are able to analyze more dependent variables faster than in a traditional Marketing Mix Modeling approach. Read more in detail to see the full story behind why Proof BusinessGPS™ was originally created and why all companies need a BusinssGPS™. CLICK HERE TO LEARN MORE.

To get started, a customer must have several elements in place before they can start using Proof BusinessGPS™. Read more in detail to learn more about those elements and the steps after that needs to be taken to get full value out of the Proof BusinessGPS™. YOU FIND MORE INFO HERE.

It’s pretty simple, you have to sign-up for our partner acceleration program on our partner page HERE. When you are on the page, interact with one of our chat-bots and leave your contact details there. After that, one of our partner managers will contact you and help you through the process to get certified for the Proof Partner Acceleration Program. When that is done, you will be ready to resell Proof BusinessGPS™ and accelerate value for both your company and your current customers.

Proof partner acceleration program is the perfect partner program for agencies or consultancy firms that specialize in digital marketing performance that wants to create bigger value for their customers and also create new business opportunities. If you want to have a deeper explanation, see the video on this page HERE where we present the program more in detail for you.

Proof BusinessGPS™ has 3 different packages. The two most common packages to start with are the standard packages of BusinessGPS™ on AWS or BusinessGPS™ on Salesforce. They have different prices because the BusinessGPS™ on Salesforce package includes more functionality than the AWS alternative. Except those, the third package is the Enterprise package for BusinessGPS™ on Salesforce. It lets the customer have the availability of 50 users instead of a maximum of 10 for the planning & campaign management functionality. To read more about the pricing in detail for each package,
CLICK HERE.

Proof BusinessGPS™ has 3 different packages. The two most common packages to start with are the standard packages of BusinessGPS™ on AWS or BusinessGPS™ on Salesforce. They have different prices because the BusinessGPS™ on Salesforce package includes more functionality than the AWS alternative. Except those, the third package is the Enterprise package for BusinessGPS™ on Salesforce. It lets the customer have the availability of 50 users instead of a maximum of 10 for the planning & campaign management functionality. To read more about the pricing in detail for each package,
CLICK HERE.

The algorithmic approach that has been codified within Proof mathematically determines the multiple time lag relationships among performance variables, and, depending on what is calculated, will denote short-term and long-term impacts. Proof customers can quickly see those impacts, and based on their additional contextual knowledge, can determine in what areas they want to increase or reduce investment, depending on the situational demands of the moment and what marketing/communications activities are having the shortest time-to-impact. In other words, the short-term and long-term are calculated simultaneously and automatically.

Proof’s algorithms reveal through one-on-one time-series analyses of those activities’ time-to-impact relationships and correlational relationships upon which organizations can make decisions to increase or decrease investment in those activities with the goal to improve their impact upon the target business performance. The tool can recommend optimization decisions that direct one to make an incremental investment of X% that will result in a performance impact change of Y%.

Spending (and ideally as granular as possible). You could split PR into different types of PR, same with influencers and digital marketing. Examples of granular data to be used in Proof: number of impressions, sign-ups, clicks, likes, number of shares, country, watch models, influencer views, influencer promotion codes, and more.

Predictive analytics offers marketers the chance to anticipate customer needs, while also forecasting what marketing efforts will generate the greatest ROI. It helps you drive profitable results by asking the right questions and unlock the power of your data. If you want to learn more in detail, keep reading this article HERE.

>If you try to see it as an overall 4 step plan, it’s the following steps that we recommend are needed: 1.Answer your biggest business questions, 2.Turn Insights into actions, 3.Explore time lag, 4.Optimize Marketing ROI.

To read a full explanation, read this article HERE on how to plan your route to value with advanced marketing analytics.

This is a pretty big topic and also a bit complicated. In today’s world of implementing analytics and AI, it’s not enough to only be a data-driven organization. You also need to have the will to change as an organization and become an analytics-driven organization to get full success. But before you can do that, you have to start with yourself by making sure you create your individual analytics-driven mindset before you try to implement it on the rest of the organization. Because you must understand it yourself before you learn how to develop it. In this article HERE you can start learning more about how you create an analytics-driven mindset in 5 steps.