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Out on the Ice – With Mark Stouse

11 October, 2019
Niklas Karlsson

Out on the Ice: What climate change has in common with marketing ROI. With Mark Stouse, CEO, Proof Analytics.

See the video here or directly from our Insights page.

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You’ve heard that time is money, right? Just like any investment, we need to know that Marketing was worth it. Not only how much, but how long it took to get the ROI. The longer it takes, the bigger the risk that it won’t happen, and the bigger the return has to be.

Bob Beauchamp
Chairman Of The Board Of Directors - BMC Software
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