Learn How to Invest Your Marketing Spend Differently to Drive Bigger, Profitable Deals
Learn how to invest your marketing spend differently to drive bigger, profitable deals is the way to make your CFO happy!
How to make your CFO happy? – Mark Stouse: Long sales cycles exist almost exclusively because customers feel a strong need to reduce their risk around a buy decision. Aerospace is one of these. We helped one major aerospace company understand how to invest their go-to-market spend differently to drive bigger, more profitable deals while also improving average deal velocity.