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The world around us is transforming. Here we are examining the phenomena, technology and people that help shape our business environment with important insights. Insights to transform the world and our businesses with the help of marketing analytics.

21 December, 2021
Getting Started With MMM
15 December, 2021
Three Things You Want From Your MMM for 2022
14 December, 2021
What is MMM and What’s the Renewed Interest in it?
10 December, 2021
Overcome Data Challenges with MMM
23 November, 2021
9 Marketing Analytics Trends to Expect in 2022
20 October, 2021
Jennifer‌ ‌Brenner‌, ‌Creating‌ ‌Value‌ ‌Through‌ ‌Brand‌ ‌Monitoring‌
20 October, 2021
Chris Walker on the Future of Successful Marketing
11 October, 2021
Erica Brinker on Defining and Creating Value
11 October, 2021
Sangram Vajre on Using Empathy for Others to Create Value
7 October, 2021
Joe Tran on Creating a More Valuable Online Presence
20 September, 2021
Scott Brinker: The Godfather of Martech on Delivering Value
2 September, 2021
5 Ways to Know How Specific Marketing Channels Contribute to KPI’s
26 August, 2021
8 Ways to Optimize ROI on Your Marketing Program With Data Analytics
24 August, 2021
Kevin Moriarty On the Opportunity Cost of Creating Value
19 August, 2021
How to Predict & Prove Cause & Effect Relationships in Marketing
17 August, 2021
Lisa Sullivan On the Value Proposition of PR
13 August, 2021
School of Analytics: Why It’s Not Enough to be Data-Driven in Marketing
11 August, 2021
Ayaz Malik on Building Sustained Value In Marketing
6 August, 2021
School of Analytics: What Can Predictive Analytics Help Me With?
3 August, 2021
Proof CEO talks marketing, business and history on W2O podcast
30 July, 2021
School of Analytics: Why Not All Marketing Analytics Methods Are Equal
23 July, 2021
School of Analytics: Why Automated Predictive Marketing Insights vs Manual From Data Scientists?
16 July, 2021
School of Analytics: Why Predictive or Prescriptive Marketing Insights?
6 July, 2021
School of Analytics: Why Do I Need Predictive Analytics to Accelerate Marketing?
29 June, 2021
Julie Brown: Fast Analytics are Key to Delivering Value
22 June, 2021
Bob Pearson: Mastering the Complexity of Value
9 June, 2021
Russ Somers, Trust vs Confidence: Why You Need Both to Deliver Value
8 June, 2021
9 Channels B2C Brands Can Optimize To Increase Revenue & Purchases
4 June, 2021
Why Use Prescriptive Analytics to Optimize the Marketing Mix?
25 May, 2021
Communications Tech: Kyle Brantley Ranks in 25 Most Influential People
25 May, 2021
8 Reasons Marketing Analytics Should be in Your Growth Strategy
17 May, 2021
What Are Advanced Marketing Analytics & How Can They Help Me as a CMO?
13 May, 2021
Analytics & Insights: Top 10 MarTech Investment Priorities in 2021
10 May, 2021
5 of The Best Performing Marketing Tactics in 2021
4 May, 2021
5 Ways to Plan your Marketing Strategy with Foresight & Prescriptive Analytics
3 May, 2021
It’s Time for Data Science to be Simple, Fast and Easily Understandable for Everyone.
29 April, 2021
4 Tips to Plan Your Route to Value with Advanced Marketing Analytics
27 April, 2021
Marketing Insights: How to Create an Analytics-Driven Mindset in 5 Steps
21 April, 2021
What is Predictive Analytics & How Can it Help My Marketing Strategy?
16 April, 2021
Facebook + Apple Privacy War: What It Means For Tracking & Marketing Analytics
13 April, 2021
Introducing our new Partner Acceleration Program
12 April, 2021
Marketing Analytics: The Value of Measurable ROI
7 April, 2021
Better Together. The Proof Partner Acceleration Program lifts off!
31 March, 2021
Marketing Analytics and Why it’s Important
29 March, 2021
Proof Analytics Launches New Partner Acceleration Program
16 March, 2021
Data Analytics & the Future of Marketing
16 March, 2021
Understanding marketing ROI is a lot like studying climate change or pandemics
10 March, 2021
Rebooting Go To Market Planning & Execution
9 March, 2021
Proof Analytics Expands Go-To-Market Alliance with Salesforce
22 February, 2021
Proof Analytics Partners with Mettle
17 February, 2021
Every business needs a full-funnel marketing strategy
15 February, 2021
How eBay Classifieds found their marketing model
10 February, 2021
Using small data as BusinessGPS
1 February, 2021
Get Back on Track 2021 – Proof announcement
26 January, 2021
Growing up in two worlds – Maziar Nodehi
14 January, 2021
About getting started and use Proof BusinessGPS™
14 January, 2021
About Proof BusinessGPS™ pricing and costs
14 January, 2021
Why Proof BusinessGPS™, and how does it work?
13 January, 2021
One of the greatest MMM experts in the U.S.
8 May, 2020
How to grow with little in time of need – Water in the desert
4 March, 2020
Managing marketing analytics for the largest companies in the world
4 March, 2020
Gajendra Jangid, CMO & co-founder of Cars24
2 March, 2020
Mark Stouse announced to Top 10 analytic leaders 2020
20 February, 2020
From U.S. Army to MMM expert at McDonald’s – Alex Gaski
4 February, 2020
One of the world’s great marketing analysts
13 January, 2020
Ajay Ahuja, one of the world’s top MMM champions
19 October, 2019
Learn How to Invest Your Marketing Spend Differently to Drive Bigger, Profitable Deals
14 October, 2019
The Marketing Proof Gap
14 October, 2019
What is correlation and how can it be used in marketing analytics?
11 October, 2019
Out on the Ice – With Mark Stouse
10 October, 2019
How can marketing win the budget discussion with sales?
17 September, 2019
How can Proof make me a better CMO?
11 September, 2019
What marketing category gives you the biggest bang for your buck
10 April, 2019
Do you have a GPS for your marketing and sales spend?
28 February, 2019
Is personalization & ID resolution worth risking customer trust?
11 January, 2019
Mark Stouse talking about the nitty gritty of marketing analytics
16 February, 2018
Correlation is not Causality’s Consolation Prize
15 May, 2017
Another Year, Another Giant Marketing Technology Supergraphic
4 April, 2017
CMOs, get yourselves out of the line of fire
6 December, 2016
The Path to Proof and Automated Marketing Mix Modeling

You’ve heard that time is money, right? Just like any investment, we need to know that Marketing was worth it. Not only how much, but how long it took to get the ROI. The longer it takes, the bigger the risk that it won’t happen, and the bigger the return has to be.

Bob Beauchamp
Chairman Of The Board Of Directors - BMC Software
Services path right 2