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8 Reasons Marketing Analytics Should be in Your Growth Strategy

25 May, 2021
Tom Kotze

Your marketing strategy needs to use accurate analytics to achieve better results. With technologies advancing and enhanced analytical tools being developed, marketing analytics gives businesses powerful decision-making capabilities to achieve a better ROI. 

It’s important to understand what your marketing analytics challenges are and what kind of tools can bring the right solutions. You can start this process by finding the areas that need growth then begin to understand them in relation to marketing analytics and why it’s important to have analytics as part of your growth strategy. 

Marketing analytics is used to measure and analyze the performance of a campaign, helping it achieve a greater effect. Analytics lets your business anticipate challenges and respond to them accordingly.

In a world that relies on technology and data, marketing analytics is essential for business growth. Let’s take a look at some of the main reasons why analytics should play a major role in your marketing strategy.

1. Find the Areas That Need Growth

Marketing decisions need to be backed up by data. Without analytics, businesses could throw their time and marketing budget into areas that don’t need it. Times change quickly, and informed marketing decisions can’t be made by just looking at the previous year’s budget. 

Marketing analytics lets you know which areas of a business are performing well, and which areas need attention. For example, if your margins or your ROI are low, marketing analytics can help pinpoint why. Equally, if you’re getting high churn on customers or not maximising lifetime customer value, then marketing analytics can help you make better decisions on where your campaigns need to focus.

2. Understanding Your Customers Behavior

Any successful growth strategy relies on a strong understanding of the business’s target customers. The right campaigns need to be aligned to what the customers want in order to achieve the business’s goals.

Effective marketing analytics offers greater insights into customer behavior and their consumer decision journey. This is necessary for producing smarter campaigns directed more concisely towards the target audience.

3. Identifying New Opportunities

In order for your business to make better decisions, it needs to find the right growth opportunities. Marketing analytics allows businesses to make better judgments, and gain a stronger understanding of their landscape. 

This enhanced understanding leads to new growth opportunities. Businesses can use data to unlock the potential of new scenarios and discover new ways to reach their audience.

4. Deliver More Effective Campaigns

Quite simply, a marketing strategy that is based on insightful analytics delivers stronger results. This is because marketers aren’t taking a stab in the dark, but are rather using accurate data to create campaigns that add real value. 

Analytics lets you understand where you need to focus, what you need to focus on, and how this should be received. The results are campaigns with a greater impact. 

5. Finding the Best Analytical Approach

For a growth strategy to be effective, a business needs to weigh up all of the potential outcomes of a scenario to find the best possible approach. Marketing analytics uses advanced data to determine the best solutions to support a business’s strategy and goals. Analytics is not just about identifying problems or opportunities, but it is also necessary for finding smarter solutions. 

6. Improved Integration

Marketing analytics tools should cover various techniques to provide a deeper level of value to a business. An integrated approach to data and insights can help to understand activities over a broader area. Using better marketing analytics can help your business bring various tools and approaches together for a stronger growth strategy. 

7. Fine-Tune Each Campaign

With smarter analytics, businesses can review their campaigns, identify areas that fell short, and fine-tune each detail for maximum results. Instead of producing broad growth strategies, businesses can use analytics to really concentrate and focus their efforts. Analytics can help to make specific campaigns more customized and individually focused to achieve a better outcome.

8. Enhanced Long-Term Success

Tracking marketing analytics can help a company discover long-term trends and improve the lifespan of its campaigns. Instead of losing momentum fairly quickly, growth strategies can be optimized through the clever use of data and insights to keep up with trends and changing times. This means a steadier growth path with a better ROI.

Conclusion

Marketing analytics can help maximize your strategy and unlock new growth potential. But beyond that, smart analytics can also help you understand the core business challenges you face.

Be it low margins or returns from your campaigns or delayed sales from marketing efforts, analytics helps pinpoint these challenges so you can address them.  

With the right insights, campaigns can be optimized for better results, decreasing risk and enhancing success. Your business needs to invest in smarter marketing analytics if it wants to see a stronger return on marketing investment with campaigns that really make a difference. 

Optimize Your Growth With Marketing Analytics.
If you would like to find out more about how our platform can help you achieve your growth goals then book a demo with us today. We can show you how to optimize your growth strategy using advanced marketing analytics that will enhance your ROI.

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You’ve heard that time is money, right? Just like any investment, we need to know that Marketing was worth it. Not only how much, but how long it took to get the ROI. The longer it takes, the bigger the risk that it won’t happen, and the bigger the return has to be.

Bob-Beauchamps
Bob Beauchamp
Chairman Of The Board Of Directors - BMC Software
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