If you know me, you know I’m passionate about the evolution of marketing. And the need for CMOs to get better at reporting how their activities impact their overall business goals.
The podcast is live now, and I’d encourage anyone interested in the changing role of the CMO and the shortcomings of current marketing analytics and attribution models to give it a listen.
In addition to that heavy material on the state of marketing and the Proof journey. We also have some fun talking about the most interesting people I’ve met. And what’s been on my recent reading list.