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What is correlation and how can it be used in marketing analytics?

14 October, 2019
Niklas Karlsson

What is correlation?

What is correlation and how can it be used in marketing analytics to optimize the marketing. Melissa Kovacs enlightens us!

See the video here or from our Insight page.

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You’ve heard that time is money, right? Just like any investment, we need to know that Marketing was worth it. Not only how much, but how long it took to get the ROI. The longer it takes, the bigger the risk that it won’t happen, and the bigger the return has to be.

Bob-Beauchamps
Bob Beauchamp
Chairman Of The Board Of Directors - BMC Software
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