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How can marketing win the budget discussion with sales?

10 October, 2019
Niklas Karlsson

 

How can one prove the marketing departments worth and why the marketing budget shouldn’t be cut next quarter? Kyle Brantley has the answer!

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You’ve heard that time is money, right? Just like any investment, we need to know that Marketing was worth it. Not only how much, but how long it took to get the ROI. The longer it takes, the bigger the risk that it won’t happen, and the bigger the return has to be.

Bob-Beauchamps
Bob Beauchamp
Chairman Of The Board Of Directors - BMC Software
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