Navigate the Complex Ocean of Data with MMM
Analytics to Match the Speed of Business
Today's customer journey is more complicated than ever for both B2B and B2C business. Multiple touch points - email, social, website visits, webinars - have ignited an explosion of data and created an ocean of complexity. Trying to find business value in this sea of data is overwhelming and near paralyzing.
An analytics-led journey with Proof’s modern MMM solution accelerates your ability to make sense of this complexity. With automated data feeds and correlation analysis, you can easily develop predictive models that include and account for internal and external data such as ESG (brand, reputation, and trust). Easy-to-understand model visualizations help both the marketer and the data analyst uncover the cause-and-effect relationships that are driving meaningful business outcomes.
Data is stored across websites, devices, ad platforms, social media, data lakes. Proof breaks down these barriers and helps you create value from the data you need.
Big data solutions help you manage the volume of data. Proof cuts through this noise prescriptively by indexing strategic business questions to the data sets that matter.
Increasing privacy concerns and government regulations (GDPR) mean techniques like multi-touch attribution (MTA) are less reliable and predictive. Proof’s analytics connect business outcomes to marketing activities without relying on personal data.
Proof BusinessGPS™ = The Modern MMM Solution
Purpose-built to streamline your analytics-led journey
Generate More Deals and Higher Profitability in Shorter Sales Cycles
Shorten sale cycles and time to value with predictive analytics that allow you to prove the powerful cause-and-effect relationships between sales, marketing, customer experience, and marketplace realities. Proof allows companies to understand how to invest their go-to-market spend differently to drive bigger, more profitable deals, while also improving average deal velocity.
The first and most advanced automated marketing optimization platform, based on Marketing Mix Modeling.
Automate data ingestion
Predict impact, value, time lag, and ROI
Optimize investment vs. external factors
Forecast "what-if" scenarios
Proof Marketing Planner™
- Native on Salesforce
The only marketing resource management solution for planning, collaborating, & reporting on the Salesforce AppExchange.
Control the planning process
Collaborate through automated workflows
Track and record budget or asset approvals
Continuous reporting on status and progress