Modern business requires systems designed to operate and benefit from the speed, scale, and explosion of data. Months of lag between data collection, analysis, and action means business decisions that do not reflect the rapidly changing dynamics of the marketplace.
Proof has modernized Marketing Mix Modeling (MMM) and integrated it with a modern Marketing Resource Management (MRM) to create solutions built for the omnichannel business of today. Close the loop in your marketing from planning and budgeting to execution and analytics with Proof BusinessGPS™ and Proof Marketing Planner™.
Products for Analytics-led Business Growth
Proof BusinessGPS™ and Proof Marketing Planner™ deliver accountability, prediction, agility, and scale.
The first and most advanced automated marketing optimization platform, based on Marketing Mix Modeling.
Automate data ingestion
Predict impact, value, time lag, and ROI
Optimize investment vs. external factors
Forecast "what-if" scenarios
Proof Marketing Planner™
- Native on Salesforce
The only marketing resource management solution for planning, collaborating, & reporting on the Salesforce AppExchange.
Control the planning process
Collaborate through automated workflows
Track and record budget or asset approvals
Continuous reporting on status and progress
Proof for Marketers
Optimize your marketing mix. Maximize your marketing ROI. Reveal the effects of time and cause-and-effect impact.
Proof for Analysts
Move beyond customer journey attribution. Find the hidden cause & effect relationships in data that drive critical business outcomes.
"No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece."
Sr Director of Product Management
Partner Ecosystem at Salesforce
"Marketing consumes a lot of a company’s cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money…not just to make it count but to prove that they made it count."
Global Director of Business Transformation
"The value of data is only realized when you apply analytics to uncover the insights that improve your effectiveness. Proof is a gamechanger in this respect."
"The Dean of Big Data"
Dell Chief Evangelist, Data & Analytics
Want to learn more? Our solution experts are happy to walk you through our solutions.
Contact us today to start your analytics-led journey.