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The world around us is transforming. Here we are examining the phenomena, technology and people that help shape our business environment with important insights. Insights to transform the world and our businesses with the help of marketing analytics.


You’ve heard that time is money, right? Just like any investment, we need to know that Marketing was worth it. Not only how much, but how long it took to get the ROI. The longer it takes, the bigger the risk that it won’t happen, and the bigger the return has to be.

Bob Beauchamp
Chairman Of The Board Of Directors - BMC Software
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