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Want to find the right MMM tool? Only Proof updates at the speed of your business.

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Listen to top marketers talk about why Proof is so important

Nick Robinson
Nick Robinson
Head of Demand Americas
Erica Brinker
Erica Brinker
Chief Commercial Officer
Julie Brown 3
Julie Brown
SVP Global Change Management
Hanns Schempp
Hanns Schempp
Head of B2B Marketing
Brent Diggins
Brent Diggins
Global Managing Partner, Performance & Intelligence
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Reagan Tully
Chief Marketing Officer

Finding the Right MMM Tool

5 min

Marketing mix modeling tools are essential for marketing leaders struggling to determine the overall impact of their current marketing campaigns. Marketing mix modeling (MMM) tools use analytics to optimize spending for individual marketing campaigns. Using an MMM tool is crucial for understanding the impact of your company’s current marketing efforts across different channels. 

MMM tools help marketing teams identify the impact their marketing campaigns have on their sales and help them understand how different channels contribute to overall sales and profitability. These insights inform marketing teams about future spending and offer insights to help allocate budgets in the future. MMM tools analyze the effectiveness of your current marketing efforts on the overall return on investment (ROI) across different marketing channels.

MMM tools are crucial for marketing optimization and measuring the impact of different marketing activities on your organization. Using an MMM solution helps your team better predict future campaign effectiveness because MMM tools allow you to explore different scenarios so you can make realistic assessments of how future campaigns will perform in your markets. For example, Proof Analytics offers an advanced, yet simple marketing mix modeling solution to help marketing teams optimize their campaign spending. Proof Analytics MMM offers insightful analysis in easy to use dashboards to help you navigate your way through changing environments.

Proof Analytics offers a dynamic MMM tool that continually updates so your team can explore “What if” scenarios to address changing market conditions. Additionally, Proof MMM helps you develop informed predictive forecasts, identify performance with real-time calculations so your marketing team can make more educated decisions about future campaign spending. 

Additionally, Proof Analytics allows you to build unlimited models. Baked into these models and the “what-if” scenarios are the consideration of time lag on the projected campaign outcome. Proof MMM provides continuous data updates so your data is refreshed regularly (at intervals you can choose) so you can be in a favorable position to make your marketing campaign spending more profitable and effective, and to help you determine what specific channels are performing better than others.

What Is MMM In Marketing?

Before implementing actionable solutions for your future marketing campaigns, you might ask: what is MMM in marketing? MMM can stand for marketing mix modeling or Media Mix Marketing. When referring to media, it describes a marketing mix exclusively for media rather than your overall marketing spend. MMM solutions are helpful for marketing teams looking to advance the effectiveness of their current campaign strategies.

Understanding different marketing mix modeling techniques and challenges are crucial for getting the most out of your company’s MMM tools. A successful MMM tool will help your marketing team identify the effectiveness of their campaigns with different strategies and success indicators. However, MMM tools must account for potential delays between when a tool begins its analysis and when the results are available for marketing teams.

For instance, Proof MMM takes into account correlation analysis and uses marketing mix modeling to account for any time lag effects on your campaigns, so you have a better idea of knowing when a campaign will be productive. Some campaigns take longer to yield results than others. Seeking a thorough marketing mix modeling step-by-step is crucial to ensuring that your current MMM tools serve its purpose and offers practical insights and assumptions about your campaigns. The first step in your MMM optimization with Proof Analytics is determining what factors you would like to take into account and measure. Once you’ve done this, you start to work on the models. Proof Analytics MMM has an easy to read dashboard business leaders can view to get a big-picture view of campaign and future campaign spending.

Why Use Marketing Mix Modeling

Marketing mix modeling solutions calculate your company’s marketing strategies and use past behavior to help predict potential outcomes of future marketing campaigns. Marketing mix modeling algorithms help you understand the overall impact of your previous marketing campaigns and make educated decisions on the future direction of your digital marketing strategy.

MMM uses time-trusted math to calculate the impact of the marketing mix on your organization. Your marketing mix modeling book equals the output of your marketing models or the equations that depict the relationship between your current marketing activities and possible sales results. MMM helps you optimize your marketing models to offer insights into the relationship between your current marketing strategies and the sales they can ultimately drive.. By using MMM algorithms to predict the success of your future campaigns, your marketing team can understand the potential outcome of changing your current marketing mix.

Proof MMM differs from other platforms for marketing mix modeling for numerous reasons, including its low-cost solutions and high accessibility for organizations. Proof Analytics MMM can be embedded into Proof’s MRM on Salesforce™ which is a software for managing marketing, planning, budgeting, and tracking digital campaigns. So you can have both the analytics piece and the planning capabilities in a single solution. Proof MMM differentiates itself from its competitors with unique features exclusive to its platform. For instance, Proof MMM provides continuous updating, unlimited modeling, automated models, dashboards and integrations to help you develop strategic and effective marketing campaigns.

Advanced MMM solutions allow you to streamline your marketing with actionable optimization strategies based on your own data to ensure your team can strategically plan its next campaign and appropriately allocate its budget. Accurate data is vital to effective MMM solutions like Proof Analytics. Investing in solutions like Proof MMM will bring confidence to your allocation decision making. MMM software from Proof Analytics is crucial to testing your marketing campaigns and ensuring the reliability and efficacy of your current strategies, while informing you of potential strategies for the future.

Marketing Mix Modeling Software

Marketing mix modeling software is a great resource to improve the future of your digital marketing campaigns and strategies. MMM software is an excellent SaaS solution for companies seeking to improve their marketing mix modeling practices. Automated marketing mix modeling solutions like Proof Analytics contribute to the overall success of your company’s future marketing efforts. With Proof MMM, your organization gets constant updates of data to help you better understand your current marketing performance. With Proof MMM, you access analytics to guide your team along future marketing decisions.

Additionally, Proof Analytics is a great product for any marketing team looking to learn strategies with an advanced marketing mix modeling course. An MMM course helps marketing teams learn the best strategies to develop marketing campaigns and apply these ideas to their business. With automated MMM solutions like Proof MMM, your team won’t have to worry about manually calculating the differences between varying campaign results. Proof MMM auto calculates to eliminate the waiting period you are experiencing when you are not tracking data and incorporating it into a marketing mix analytics tool.

Because media mix modeling is essential to your company’s overall performance and reach, solutions are necessary to guarantee that your company makes informed and accurate marketing decisions to reach your target audience. Marketing mix modeling is crucial for your marketing analytics and future campaign strategies because it provides you with new techniques that could massively benefit your future campaigns. It is essential for accessing productive and practical solutions that your traditional marketing strategies cannot determine. MMM helps you discover how to keep your marketing strategy thriving by giving you visibility and insight. Improving your marketing campaigns is possible with Proof MMM and its solutions, particularly when it is bundled with Proof’s Marketing Resource Manager for marketing, budgeting, planning, and tracking your digital campaigns.

Marketing Mix Modeling Example

A comprehensive marketing mix modeling example can help you and your marketing team better understand your previous marketing campaign performance and provide insights for your future marketing efforts. A marketing mix modeling step-by-step framework is helpful for identifying weaknesses and preparing for future strategies, particularly related to digital marketing campaign allocation.

Successfully interpreting your marketing impact requires knowledge of your company's broad business goals, the marketing team’s specific goals, knowledge of the end-to-end marketing process, and having supportive data and analytics for validation.  A marketing mix modeling case study is essential to get insights about how your marketing campaigns are doing, insights that are invaluable when you are deciding on future spending. Having a marketing mix modeling example with data and analytics is helpful for validation of your marketing campaign performance. It benefits your overall marketing approach when you have data-backed analytics about the past behavior of your campaigns. Straightforward solutions like Proof MMM are excellent for determining your future marketing mix modeling. You can learn actionable insights about campaign and channel performance, and get a big picture view of marketing’s impact. MMM examples with data sets are so much more reliable than guessing or shooting from the hip.MMM Analytics

Ultimately, MMM analytics are some of the essential data research you can collect to keep your marketing efforts in a constant state of testing, evaluating, and refining your approach.  With Proof Analytics, your organization can significantly improve its MMM processes to predict accurate outcomes for your future marketing campaigns. MMM analytics are essential for turning your data into insights; the insights are what helps you better win in the future.

With Proof MMM solutions, you can run endless what-if scenarios with feasible outcomes to prepare you for wherever your next marketing campaign strategy might lead. Analytics gives you the ability to optimize your marketing campaign spending and get the most out of your next marketing dollar.

Proof’s MMM solution is an extremely valuable Go to Market Analytics tool. Marketing, sales, product, and customer success teams can have a single source of truth on an easy to read dashboard. The analytics can bring business leaders and executives together, particularly as leaders are strategically planning for future growth. The activities and impact of marketing can also be more easily understood by the C-Suite and business unit owners.


  • Control the planning process with the only MRM native on Salesforce
  • Achieve and prove your ROI with continuous progress reporting
  • Speed up your sales process by collaborating in automated workflows
  • Get full transparency of budget and asset approvals for a fraction of the cost
Person 1

“No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece.” 

Senior Director of Product Management Partner Ecosystem
Person 2

“Proof MRM on Salesforce™ has completely changed the game for marketers.”

Person 3

“The value of data is only realized when you apply analytics to uncover the insights that improve your effectiveness. Proof is a gamechanger in this respect.”

DELL Chief Evangelist, Data & Analytics
Person 4

“Proof has delivered a powerful suite of self-serve MRM and MMM analytics that enable full-scale campaign planning, budgeting, digital asset management, collaboration, compliance and approvals, and Marketing Mix Modeling — all on the Salesforce platform and all at a price that makes it impossible for marketing teams to not say Yes to.”

Donovan Neale-May
Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network
Person 5

“Marketing consumes a lot of a company's cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money; not just to make it count but to prove that they made it count.”

Global Director of Business Transformation
Person 6

“For years, marketers and business leaders have struggled to work as #OneTeam. It’s one of the longest-lasting feuds in the business world. Proof MRM on Salesforce solves this longstanding problem by delivering a best-in-class MRM platform native on Salesforce, coupled with accurate, easily understood Marketing Mix Modeling analytics.”

Sangram Vajre
Best-selling author, B2B CMO, ABM Leader
Chris Talago 1

“Rooted in more than a decade of award-winning work, Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Proof has been recognized by industry analysts, customers and business leaders for its innovation and technical excellence. Really well done.”

Chris Talago
AWS director of communications, EMEA and APJ
kelli-parsons_tcm-37316 1
“Proof Analytics combines rapid data integration, advanced pattern recognition, and automated analytics to help business and functional teams know what to invest in, how much to invest, and what the business impact is – even in long-cycle situations. Proof delivers real accountability and transparency while showing very clearly how marketing and communications are jet engines of growth.”  
Kelli Parsons
Global Chair, Corporate Affairs and Advisory, Hill & Knowlton / WPP
Cathy Lanning 1-1
“Today’s challenging market conditions mean that Accountability, Transparency and Proof of Impact have never been more important for marketing teams. Proof MRM on Salesforce is the only marketing resource management tool built natively on Lightning and available through the AppExchange, delivering full-power functionality plus fast set up, all at a price that fits comfortably into today’s budget realities. What’s more, Proof has integrated its award-winning, automated Marketing Mix Modeling analytics into the platform. Proof MRM on Salesforce is the crucial piece for modern marketing teams.”   
Cathy Lanning
Managing Director, Salesforce Industry Business Consulting

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