What is MRM? Proof + Salesforce have a solution that can get you off spreadsheets for good.

  • Hero Icon 1
  • Hero Icon 2
  • Hero Icon 3

Trusted to Manage + Optimize Billions in Marketing Spend

  • Group (2)
  • 1024px-Amazon_Web_Services_Logo 2
  • Lavazza_logo_logotype-700x196 2
  • Group (3)
  • Group 28
  • fullblack-padded-noicon-02-1 2 (1)
  • Mettle-Capital_Logo_Blue 2
  • Samsung-Logo-PNG2 2
  • Logo_honeywell 2
  • Vera_Logo-1536x404 2
  • omnicom-media-group-vector-logo-small 2
  • ldww_logo-512x512 2
  • rapid7-logo 2
  • Deloitte_Logo 2
  • Cision_Ltd_logo 2
  • mf8zb185p5FYTBgQzOnf3Dr4JgZ1627459105365_200x200 2
  • sqore 2
  • PT-Logo-768x288 2
  • Oracle_logo 2
  • SlalomLogoBlue-AprilHunt-768x205 2
  • pngwing 2
  • IWB_Logo 2
  • image003-1024x640-2 2
  • johnson-controls 2
  • United-Healthcare-Logo 2
  • Real_Chemistry_logo 2
  • Layer 2
  • surface1

Listen to top marketers talk about why Proof is so important

Nick Robinson
Nick Robinson
Head of Demand Americas
Erica Brinker
Erica Brinker
Chief Commercial Officer
Julie Brown 3
Julie Brown
SVP Global Change Management
Hanns Schempp
Hanns Schempp
Head of B2B Marketing
Brent Diggins
Brent Diggins
Global Managing Partner, Performance & Intelligence
Untitled design (5)
Reagan Tully
Chief Marketing Officer

What Is MRM (Marketing Resource Management)?

5 min

A successful marketing campaign is the result of collaboration between a wide variety of different tools, disciplines, and specialties. Marketers need to keep track of an enormous number of resources like data and digital assets — a challenging task to accomplish with manual processes. Without appropriate tools for maintaining marketing activities on schedule and within budget, your organization would most likely struggle to run effective marketing campaigns.

That’s where MRM software comes into play. What is MRM? MRM (marketing resource management) software helps you keep your marketing efforts organized and aids efficiency by automating resource management. Gartner provides one of the most precise definitions of marketing resource management. Gartner’s definition states that MRM software consists of a suite of tools that your marketing team can use to collaborate, manage digital assets, streamline workflows and approvals, ensure compliance, execute marketing actions, and measure campaign outcomes. With an MRM, marketing initiatives at your organization can achieve better results than ever before.

Traditionally, companies have handled marketing resource management with manual processes. This can be an arduous process that slows down collaboration between different teams or different steps of the process. It’s also not a very effective way to keep resources like data and digital assets organized. It’s essential that your marketing team is able to locate and access the resources they need quickly. Your method or marketing resource management should be a seamless part of the process, not an obstacle. MRM software is one of the best ways to streamline marketing resource management with automation.

All kinds of businesses can use MRM software to improve their marketing campaigns. Let’s dig deeper into some of the more specific aspects of MRM software and how it can benefit organizations like yours.

MRM Software

MRM software is an ideal tool for improving your organization’s marketing resource management capabilities. One of the most significant benefits of MRM software is that it can enable marketing teams to access a collaborative repository of marketing information. This repository can house information about each different marketing campaign, making it easy to keep information organized and conveniently locatable.

One type of MRM management is to help you manage your email marketing campaigns. For example, you can use certain MRM tools to track the current status of email campaigns so you get full visibility into how they are progressing. You can also use MRM software to proactively identify potential roadblocks in your email marketing plan so you can avoid them. You can also speed up email marketing workflows by using marketing resource management software. Marketing leaders can quickly and efficiently approve creative assets for distribution and communicate those approvals to the marketing team so they can start using them to build email marketing content.

MRM software is made up of many different MRM tools. MRM tools are the specific, individual solutions contained within the MRM’s suite of features. For example, some MRM tools are designed to facilitate workflows and approvals. These tools enable marketers to create, use, and approve marketing messages and images. You can organize the messages and images themselves using a digital asset management tool. MRM tools are the pieces that work together to form a comprehensive marketing resource management platform by each providing a different important service or solution.

Proof MRM is a marketing resource management platform natively developed on Salesforce. It includes all the various tools your organization needs to manage marketing resources effectively. Some examples of the different types of MRM tools Proof MRM provides are tools for creating, managing, and executing campaigns; tools for budgeting, organizing, and sharing marketing resources; the MMR analyzes the results with Salesforce dashboards and reporting.

MRM Platform

An MRM platform is the same thing as marketing resource management software. It’s a collection of individual MRM tools, each of which is designed specifically for a different marketing resource management function. Each individual tool can improve organization and efficiency in a different area of your marketing campaigns, such as asset management or data analysis. Using all these tools in combination can streamline the process of creating and executing a successful marketing campaign. The right MRM platform can transform the way you manage complex marketing campaigns and help your marketing team achieve better outcomes.

Historically, most organizations have managed their marketing resources using manual methods. One example of this is how some marketing teams email spreadsheets back and forth to help them keep track of resources and information across various marketing campaigns. This is not a very effective method because it can be challenging to keep those spreadsheets organized in the long run when all the work is being performed manually. Human error can introduce inaccuracies, and productivity is at the mercy of however long it takes team members to update and send the spreadsheets. 

MRM software is a better solution because it automates tedious manual tasks like these, enabling your teams to manage marketing resources more accurately and efficiently. This means you can execute new marketing initiatives faster. When your resource management workflows are bogged down by manual inefficiencies, you could miss your market opportunity. 

Ultimately, an MRM solution is a platform you can use to manage your marketing resources more effectively. However, an MRM platform is not a single tool, but rather a whole set of tools packaged together, each of which helps you manage or otherwise improve a different aspect of your organization’s marketing efforts.

Marketing Resource Management Examples

One of the advantages of using MRM software is that it introduces a wide range of capabilities. There are all kinds of ways you can use marketing resource management automation to achieve better marketing results for your organization. You can access tools to help you create campaign budgets, execute marketing actions, measure performance, and report on analytics, all throughout the entire lifecycle of each of your marketing campaigns.

Some of the best MRM solutions can provide even more benefits. Proof MRM makes it easier to approve marketing assets and messages and even comes with a dedicated engine for workflows and approvals.  Here are some specific marketing resource management examples you can achieve with Proof MRM:

Approve Budgets and Assets

Staying within the allotted budget and securing the necessary approvals for each marketing asset is crucial for any kind of marketing campaign. Both are fundamental for maintaining organization. MRM software like Proof MRM can help you track progress on asset approvals and compare budgeted and actual costs against one another.

Strengthen Workflows and Collaboration

Proof MRM strengthens your marketing workflows because it's built natively on Salesforce. This enables it to work flawlessly within Salesforce by utilizing Salesforce’s native functionalities. Using Proof MRM with Salesforce also enables marketers to collaborate in real-time directly within the Salesforce platform via Quip integration.

Improve Reporting and Visibility

Proof MRM uses Salesforce’s native Kanban view to make it easy to create and see marketing data reports. Better visibility can help you understand how your marketing campaigns are progressing without ever leaving the standard Salesforce interface.

Track Essential Marketing Information In Real Time

Using a quality MRM solution, you can get an unobstructed, real-time view of marketing campaign planning, customer journey touchpoints, and marketing activities. Proof MRM organizes this information using a hierarchical parent/child structure to make it easy to manage and intuitive to understand.

MRM For Salesforce

Implementing better marketing resource management at your organization could almost certainly improve marketing success. However, there are many different MRM options available; as you start researching the best MRM software for your company, you might be unsure where to begin. While the perfect choice of MRM solution for your organization depends mainly on your organization’s specific needs, an MRM for salesforce (like Proof MRM) is one of the best choices in many situations. It’s important to be completely familiar with your organization’s exact resource management requirements before you make a final decision.

Proof MRM is the result of Proof Analytics partnering with Salesforce to create a native MRM developed in Salesforce Lightning. As a native Salesforce MRM, Proof MRM gives marketing teams the distinct advantage of seamless compatibility with Salesforce. You can use the tools provided by Proof MRM directly within your existing Salesforce CRM. The MRM tools, such as tools for budgeting or collaborative planning, leverage Salesforce’s native capabilities to aid marketing resource management.

Many companies that use Salesforce appreciate it for some of the particular capabilities and features it has to offer. For example, some of the most common advantages of Salesforce are its scalability, reliability, availability, and security. Proof MRM is a native Salesforce app that enables marketers at all kinds of organizations to improve marketing resource management while simultaneously benefiting from Salesforce features like these. 

If you’ve already been using Salesforce for a while, you don't need to switch to a whole new platform and lose all the progress you’ve made with Salesforce. Proof MRM works directly within Salesforce so you can continue using the familiar tools with additional benefits added. Any organization that uses Salesforce or plans to in the future could benefit tremendously from implementing native Salesforce apps like Proof MRM to improve marketing capabilities throughout the organization.


  • Control the planning process with the only MRM native on Salesforce
  • Achieve and prove your ROI with continuous progress reporting
  • Speed up your sales process by collaborating in automated workflows
  • Get full transparency of budget and asset approvals for a fraction of the cost
Person 1

“No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece.” 

Senior Director of Product Management Partner Ecosystem
Person 2

“Proof MRM on Salesforce™ has completely changed the game for marketers.”

Person 3

“The value of data is only realized when you apply analytics to uncover the insights that improve your effectiveness. Proof is a gamechanger in this respect.”

DELL Chief Evangelist, Data & Analytics
Person 4

“Proof has delivered a powerful suite of self-serve MRM and MMM analytics that enable full-scale campaign planning, budgeting, digital asset management, collaboration, compliance and approvals, and Marketing Mix Modeling — all on the Salesforce platform and all at a price that makes it impossible for marketing teams to not say Yes to.”

Donovan Neale-May
Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network
Person 5

“Marketing consumes a lot of a company's cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money; not just to make it count but to prove that they made it count.”

Global Director of Business Transformation
Person 6

“For years, marketers and business leaders have struggled to work as #OneTeam. It’s one of the longest-lasting feuds in the business world. Proof MRM on Salesforce solves this longstanding problem by delivering a best-in-class MRM platform native on Salesforce, coupled with accurate, easily understood Marketing Mix Modeling analytics.”

Sangram Vajre
Best-selling author, B2B CMO, ABM Leader
Chris Talago 1

“Rooted in more than a decade of award-winning work, Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Proof has been recognized by industry analysts, customers and business leaders for its innovation and technical excellence. Really well done.”

Chris Talago
AWS director of communications, EMEA and APJ
kelli-parsons_tcm-37316 1
“Proof Analytics combines rapid data integration, advanced pattern recognition, and automated analytics to help business and functional teams know what to invest in, how much to invest, and what the business impact is – even in long-cycle situations. Proof delivers real accountability and transparency while showing very clearly how marketing and communications are jet engines of growth.”  
Kelli Parsons
Global Chair, Corporate Affairs and Advisory, Hill & Knowlton / WPP
Cathy Lanning 1-1
“Today’s challenging market conditions mean that Accountability, Transparency and Proof of Impact have never been more important for marketing teams. Proof MRM on Salesforce is the only marketing resource management tool built natively on Lightning and available through the AppExchange, delivering full-power functionality plus fast set up, all at a price that fits comfortably into today’s budget realities. What’s more, Proof has integrated its award-winning, automated Marketing Mix Modeling analytics into the platform. Proof MRM on Salesforce is the crucial piece for modern marketing teams.”   
Cathy Lanning
Managing Director, Salesforce Industry Business Consulting

Let's get started!