Curious about MRM tools? Proof + Salesforce will eliminate your spreadsheets for good.

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Listen to top marketers talk about why Proof is so important

Nick Robinson
Nick Robinson
Head of Demand Americas
Erica Brinker
Erica Brinker
Chief Commercial Officer
Julie Brown 3
Julie Brown
SVP Global Change Management
Hanns Schempp
Hanns Schempp
Head of B2B Marketing
Brent Diggins
Brent Diggins
Global Managing Partner, Performance & Intelligence
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Reagan Tully
Chief Marketing Officer

Understanding MRM Tools

5 min

Marketing resource management (MRM) tools help users budget, plan, and schedule from a single, centralized location. Unlike spreadsheets, MRM tools are kept current 24/7 and help to increase efficiency, which can ultimately boost the speed of your marketing campaigns. One of the great things about using MRM tools is that you can automate manual processes that would otherwise slow you down. There’s no need to complete such tasks by hand when you can automate the process and achieve greater efficiency. MRM tools allow users to conveniently access all of their tools and get started on critical tasks without as much effort on their part.

There are many different types of MRM tools, so no matter which specific aspects of marketing you’re most focused on, you can find something to help improve your workflow. For example, if you struggle with tracking and managing your budget, you should look for a tool that’s specifically designed to help users monitor their spending. 

Likewise, suppose you’re looking for a solution for personalizing content. In that case, you should look for a tool that allows users a great deal of control over the content creation process, directing them to the most effective types of marketing for whatever it is they’re trying to accomplish.

You might also choose a tool based on your business size. Some tools are better equipped to help smaller businesses with relatively straightforward marketing needs, while others are suited for large enterprises. So much depends on your specific business needs and the types of marketing challenges you are facing. 

Not all tools are designed for all kinds of businesses, which is why you will likely need to do some research to determine the best solution for your company. Be sure to adequately assess all of your options, weighing the pros and cons of each and considering how they will integrate—if at all—with your existing tools and systems.

Ultimately, whether you choose a full tool suite or an individual solution, MRM tools can help reduce inefficiencies in your workflow and achieve your most pressing marketing objectives. Trying to manage everything manually can be difficult, to say the least, and it can be easy to overlook errors or inconsistencies in your system with the naked eye. MRM tools use specialized software to organize tasks and items and keep everybody on the same page. For this reason, more and more people are opting to use MRM tools as opposed to managing all of their marketing-related tasks by hand.

Another key advantage of using MRM tools is that you can more easily collaborate with those across your organization. Some tools even allow for external collaboration, bringing people together to share resources and work towards common goals. Proof’s software allows users to eliminate spreadsheets from their workflows and obtain detailed insights into their marketing management process. As the only MRM that's native on Salesforce, Proof allows users to get the most out of marketing using a variety of helpful tools and receive a solid return on investment.

MRM Software

MRM software offers an efficient alternative to manual marketing management. While the prospect of getting started with a new software platform can be daunting, especially for businesses coming from old-fashioned tools and systems. Knowing how to implement MRM software for maximum effect can be tricky, so it’s important to do your research so that you know what you’re doing ahead of time. This can also help you decide between software and get an idea of what you’re actually looking for in a solution. Outlining your needs is key to choosing the most effective software for your organization.

When considering your must-haves and desired features, it can be helpful to make a checklist so that you don’t forget anything important when deciding between platforms. Some of the most critical features to look for in MRM software, regardless of your specific needs, are strategic planning tools and financial reporting. These serve as the bread and butter of MRM solutions and are essential for a well-functioning system. You need to be able to create solid marketing plans within a centralized platform, as well as obtain reports on your financial management process. This is crucial to understanding the effectiveness of your marketing activities overall.

Virtually all MRM solutions include these key features, but it varies significantly beyond that. Different solutions target different businesses with different needs. For example, if you’re a small  company that works with social media, you should look for MRM software that is designed to meet the needs of companies like yours. Not all solutions are designed for all types of businesses, so it’s important to keep in mind that just because software may be highly-rated, that doesn’t necessarily mean it’s compatible with your particular workflow.

Something else to consider when selecting MRM tools is that some solutions can integrate with your existing tools. It’s best to combine the best of both worlds whenever possible, and MRMs that boast integration capabilities make it easier for users to make the transition from the old to the new. There’s no need to fix what isn’t broken, and if you are able to use different tools alongside one another, you can get access to more advanced capabilities, which can take your marketing management process to the next level. Not all solutions allow for integrations, which is why it’s important to know exactly what you’re getting before you purchase a new software platform.

Proof MRM on Salesforce integrates with Datorama, allowing users to easily obtain Salesforce reporting. You can collaborate directly within Salesforce using integration with Quip in order to manage your tools and workflow. Proof makes it easy for users to centralize their marketing process and automate tasks to get more done in a shorter amount of time. Proof offers contract flexibility and can be implemented in as little as 60 days, making it an ideal solution for businesses on a budget or that are pressed for time.

MRM Marketing

One of the great things about using MRM marketing tools is that you can more easily plan and schedule campaigns. It can be difficult to collaborate on shared initiatives when working by hand. You may struggle to keep everyone aligned on critical objectives, and you can easily lose track of tools. MRM solutions make it easy for users to come together and create marketing campaigns, pulling a number of valuable tools into a centralized location for easy access. This, in turn, enables users to locate the resources they need to create and understand their marketing campaigns.

Pulling data from various systems can be extremely time-consuming, and critical information can get lost in the shuffle. MRM solutions seek to mitigate some of these challenges by bringing different tools and data together in a centralized platform. While it’s entirely possible to plan and execute effective marketing campaigns without the use of MRM software, it can make things unnecessarily difficult. By leveraging MRM tools, you can not only save time but ensure greater accuracy in your workflow and find what you need for any given task without having to exit the system.

As mentioned earlier, there are many different types of MRM software, so you will need to do your research to find the platform that’s most suited to meet your business needs. This might require sitting down with your team and identifying what specific problems you’re facing in regard to your marketing process. For example, if you’re having a hard time creating and implementing campaigns in a timely fashion, you might look at MRM solutions that particularly excel in campaign planning. Likewise, if you need additional help with digital asset management, you should focus on software systems with a strong DAM offering in their tool. 

It can also be helpful to look at what other businesses in your space are using. Take note of the tools and features they include and the extent to which they have been used to solve certain challenges within the organization. What has helped one business won’t necessarily be helpful for yours, but it’s still a good idea to see what similar companies have done to achieve greater efficiency in their marketing processes. Learning from their triumphs—and failures—can better prepare you to implement and use an MRM system of your own in the most productive way possible.

Ultimately, there is no right or wrong answer in terms of what the best MRM tools are because so much depends on your individual business needs, budget, and marketing goals. New solutions are entering the market every day, so no matter what you’re looking for, you should be able to find something that works for your business. Doing your research ahead of time is the best way to ensure that you find the most appropriate MRM tools for your marketing program. Taking the time to thoroughly assess your options is critical to optimizing your workflow while choosing the wrong tools can spell disaster, so it is absolutely vital that you compare each platform before making a final decision.

MRM Solutions

Using a marketing resource management platform is one of the best ways for marketing teams to stay organized and operate more efficient and effective marketing campaigns. However, even once you’ve decided that MRM software is what your organization needs, you still have quite a few different MRM solutions to choose from. Different MRM solutions suit different kinds of needs and different kinds of businesses, so it’s important to review your choices carefully and keep your business objectives in mind.

With that said, Proof MRM for Salesforce is one of the leading marketing resource management solutions available and could be the best platform for many businesses. Proof MRM is the only MRM that’s built natively for Salesforce and integrates directly with your Salesforce CRM platform. Some of Proof MRM’s other exemplary features include:

  • Intuitive, real-time collaboration happens directly within the Salesforce interface. Thanks to an integration, your marketing team can combine the benefits of Proof MRM with the familiar Salesforce workflow they are already comfortable using.
  • You can track asset and budget approvals and validate your marketing budget against actual costs.
  • Fast implementation and intuitive features ensure you can set up your MRM solution and start using it to manage marketing resources in hardly any time at all.
  • Proof MRM is one of the most affordable MRM solutions on the market and offers monthly contracts.
  • Proof MRM also integrates with Proof MMM (marketing mix modeling), enabling a combination of effective marketing management and powerful analytics.

Marketing resource management software represents a substantial improvement over the old way of manually managing resources for marketing campaigns. By switching from manual organization methods to MRM software like Proof MRM for Salesforce, you could potentially improve marketing outcomes while reducing wasted time, effort, and resources by a significant amount. Thanks to Proof’s partnership with Salesforce, Proof MRM is the only native Salesforce MRM available on the AppExchange.


  • Control the planning process with the only MRM native on Salesforce
  • Achieve and prove your ROI with continuous progress reporting
  • Speed up your sales process by collaborating in automated workflows
  • Get full transparency of budget and asset approvals for a fraction of the cost
Person 1

“No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece.” 

Senior Director of Product Management Partner Ecosystem
Person 2

“Proof MRM on Salesforce™ has completely changed the game for marketers.”

Person 3

“The value of data is only realized when you apply analytics to uncover the insights that improve your effectiveness. Proof is a gamechanger in this respect.”

DELL Chief Evangelist, Data & Analytics
Person 4

“Proof has delivered a powerful suite of self-serve MRM and MMM analytics that enable full-scale campaign planning, budgeting, digital asset management, collaboration, compliance and approvals, and Marketing Mix Modeling — all on the Salesforce platform and all at a price that makes it impossible for marketing teams to not say Yes to.”

Donovan Neale-May
Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network
Person 5

“Marketing consumes a lot of a company's cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money; not just to make it count but to prove that they made it count.”

Global Director of Business Transformation
Person 6

“For years, marketers and business leaders have struggled to work as #OneTeam. It’s one of the longest-lasting feuds in the business world. Proof MRM on Salesforce solves this longstanding problem by delivering a best-in-class MRM platform native on Salesforce, coupled with accurate, easily understood Marketing Mix Modeling analytics.”

Sangram Vajre
Best-selling author, B2B CMO, ABM Leader
Chris Talago 1

“Rooted in more than a decade of award-winning work, Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Proof has been recognized by industry analysts, customers and business leaders for its innovation and technical excellence. Really well done.”

Chris Talago
AWS director of communications, EMEA and APJ
kelli-parsons_tcm-37316 1
“Proof Analytics combines rapid data integration, advanced pattern recognition, and automated analytics to help business and functional teams know what to invest in, how much to invest, and what the business impact is – even in long-cycle situations. Proof delivers real accountability and transparency while showing very clearly how marketing and communications are jet engines of growth.”  
Kelli Parsons
Global Chair, Corporate Affairs and Advisory, Hill & Knowlton / WPP
Cathy Lanning 1-1
“Today’s challenging market conditions mean that Accountability, Transparency and Proof of Impact have never been more important for marketing teams. Proof MRM on Salesforce is the only marketing resource management tool built natively on Lightning and available through the AppExchange, delivering full-power functionality plus fast set up, all at a price that fits comfortably into today’s budget realities. What’s more, Proof has integrated its award-winning, automated Marketing Mix Modeling analytics into the platform. Proof MRM on Salesforce is the crucial piece for modern marketing teams.”   
Cathy Lanning
Managing Director, Salesforce Industry Business Consulting

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