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Need a Guide to Marketing Analytics Software? Proof MMM updates at the speed of your business.

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Listen to top marketers talk about why Proof is so important

Nick Robinson
Nick Robinson
Head of Demand Americas
Erica Brinker
Erica Brinker
Chief Commercial Officer
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Julie Brown
SVP Global Change Management
Hanns Schempp
Hanns Schempp
Head of B2B Marketing
Brent Diggins
Brent Diggins
Global Managing Partner, Performance & Intelligence
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Reagan Tully
Chief Marketing Officer

Guide to Marketing Analytics Software

5 min

Marketing analytics software allows users to obtain insights from data to make better business decisions. The importance of marketing analytics largely lies in the fact that they help users piece together the puzzle of what makes a successful marketing campaign, accounting for everything from planning to budgeting to consumer behavior. 

There are many different types of marketing analytics, each of which provides unique insight into the marketing process and can be used to drive business decision-making from a high level. They offer a window into your overall performance, showing you what’s working well and what isn’t.

There is a wide range of business analytical tools designed for a myriad of processes, not just marketing. For example, environmental analysis tools can be used to better understand the environment. Macro environmental analysis tools, by extension, include macro factors. 

Tools for SWOT analysis look at the strengths, weaknesses, opportunities, and threats of your company. Viewing a SWOT analysis example can give you a better idea of how this works in practice and how it can benefit your organization. Internal analysis tools look at internal factors as opposed to client-facing work, and general marketing strategy tools can be used to aid in the wider marketing process. 

Marketing mix modeling is one of the best types of analysis for understanding marketing spend optimization. It relies on statistical analysis to estimate the impact of different marketing spend activities on overall sales, and it makes recommendations about how to best allocate your marketing spend to realize higher future sales. Proof MMM offers a truly unique marketing mix modeling software on the market today, with continuous updating, unlimited modeling, dashboards and integrations, and more.

With Proof, you can obtain insights into your marketing performance and generate predictive forecasts. The platform allows for rapid model-building so that businesses can get the results they need when they need them.

Best Marketing Analytics Tools

The best marketing analytics tools are those that turn data into insights. Proof MMM is one such tool, as it not only provides marketing data but helps users uncover critical trends in that data and act on those insights to achieve better business outcomes. Knowing how to interpret insights is crucial to improving your marketing process, and a good tool can help you focus on the data most relevant to your business. It can reveal weak spots in your spend strategy and offer a clear pathway forward.

Google Analytics is among the most widely-used analytics tools. It tracks and reports on Google web traffic and can be extremely useful for understanding your customers and their actions. Email marketing analytics tools are specifically designed to maximize the impact of email campaigns and are a great option for those that are looking to expand their email reach. Understanding the various types of marketing analytics tools in existence today can enable you to make more informed decisions when investing in tools for your business. You can choose a tool that is best equipped to meet the needs of your organization.

Digital Marketing Analytics Tools and Techniques

Becoming familiar with some of the top digital marketing analytics tools and techniques is critical to achieving better marketing outcomes. While it is certainly possible to manage the entire marketing process manually, automated tools can make things so much more efficient and, when paired with the right techniques, directly influence the success rates your campaign realizes. Different tools work best for different types of analytics. For example, if you’re working with enterprise marketing analytics, you should focus on tools and techniques that are specifically designed for enterprise companies.

To find the best marketing analytics tools for your business, you should outline your specific needs and what you’re hoping to accomplish with a solution. What types of insights are you most interested in? Where are the gaps in your market penetration? What do your short-term and long-term marketing goals look like? Asking yourself these questions is a great way to choose the best analytics tools and techniques for your organization. As is the case with business tools in general, not all analytics tools are created for all types of companies, so you should carefully weigh your options and consider whether certain tools are likely to help you reach your marketing goals.

Top Marketing Analytics Tools

The top marketing analytics tools give users the best insights, allowing them to dig deeper into their marketing activities and discover what’s working well and what could be improved to boost sales. Digital analytics tools are specifically designed for digital marketing and are crucial for those that work in the digital space in any capacity. Browsing a digital analytics tools list can give you a better idea of some of the digital tools that are out there. Digital marketing analytics tools are useful for understanding consumers online, and your marketing analytics tools list should include solutions that are easy to implement so that you can get up and running straight away. 

Using marketing analytics tools to segment, target, and position is a great way to reach your desired audience. Segmenting is the process by which customers are grouped by level of interest, geographic location, or otherwise. Email marketing analytics tools are particularly helpful when it comes to segmenting, as you can easily send batches of emails to different groups of people based on their needs and interests.

Marketing Analytics Tools and Techniques

There are many different marketing analytics tools and techniques, so it can take some trial and error to find the ones that are right for your business. Very often, finding the best marketing analytics tools is a matter of prioritizing your must-have features and determining which ones you can live without. For example, if you are a digital marketer, you should look specifically for digital marketing analytics tools and techniques, as these will provide the most critical features for succeeding in the digital marketing space.

Using marketing analytics tools is essential to getting the most out of your marketing solution, no matter which tools you’re using. Not all types of marketing will be relevant to all types of consumers, and you should aim to provide your customers with the most useful information whenever possible. Doing so can pique their interest and help to increase sales. It can also allow you to obtain better insights that are uniquely tailored to different segments of customers. You can understand their interests on a more specific level, and this can enable you to market to them more effectively.

Online Marketing Tools

Online marketing tools can fundamentally transform your marketing program. Instead of having to complete all activities by hand, you can automate them for greater efficiency. What’s more, because online tools are most often cloud-based, you can access them anytime, anywhere. Looking through a digital analytics tools list can give you a better idea of the various online tools that are out there and which ones may be best suited for your particular business needs. You can compare tools and see what each brings to the table. This can help you to make a more informed decision.

As the demand for online marketing solutions has grown, more and more tools are popping up each day. The downside to this is that it can make finding the best marketing analytics tools that much more difficult. However, by defining your needs and objectives and doing a little bit of research beforehand, you can find the online tools that are right for your organization. Ensuring that you find the most compatible tools for your business is critical to upping your marketing game and reaching for bigger and better things. 

Proof MMM is one of the best digital analytics marketing mix tools because it updates at the speed of your business, providing real-time analytics so that you can make decisions on the fly without having to sit around waiting for quarterly reports.


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Person 1

“No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece.” 

Senior Director of Product Management Partner Ecosystem
Person 2

“Proof MRM on Salesforce™ has completely changed the game for marketers.”

Person 3

“The value of data is only realized when you apply analytics to uncover the insights that improve your effectiveness. Proof is a gamechanger in this respect.”

DELL Chief Evangelist, Data & Analytics
Person 4

“Proof has delivered a powerful suite of self-serve MRM and MMM analytics that enable full-scale campaign planning, budgeting, digital asset management, collaboration, compliance and approvals, and Marketing Mix Modeling — all on the Salesforce platform and all at a price that makes it impossible for marketing teams to not say Yes to.”

Donovan Neale-May
Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network
Person 5

“Marketing consumes a lot of a company's cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money; not just to make it count but to prove that they made it count.”

Global Director of Business Transformation
Person 6

“For years, marketers and business leaders have struggled to work as #OneTeam. It’s one of the longest-lasting feuds in the business world. Proof MRM on Salesforce solves this longstanding problem by delivering a best-in-class MRM platform native on Salesforce, coupled with accurate, easily understood Marketing Mix Modeling analytics.”

Sangram Vajre
Best-selling author, B2B CMO, ABM Leader
Chris Talago 1

“Rooted in more than a decade of award-winning work, Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Proof has been recognized by industry analysts, customers and business leaders for its innovation and technical excellence. Really well done.”

Chris Talago
AWS director of communications, EMEA and APJ
kelli-parsons_tcm-37316 1
“Proof Analytics combines rapid data integration, advanced pattern recognition, and automated analytics to help business and functional teams know what to invest in, how much to invest, and what the business impact is – even in long-cycle situations. Proof delivers real accountability and transparency while showing very clearly how marketing and communications are jet engines of growth.”  
Kelli Parsons
Global Chair, Corporate Affairs and Advisory, Hill & Knowlton / WPP
Cathy Lanning 1-1
“Today’s challenging market conditions mean that Accountability, Transparency and Proof of Impact have never been more important for marketing teams. Proof MRM on Salesforce is the only marketing resource management tool built natively on Lightning and available through the AppExchange, delivering full-power functionality plus fast set up, all at a price that fits comfortably into today’s budget realities. What’s more, Proof has integrated its award-winning, automated Marketing Mix Modeling analytics into the platform. Proof MRM on Salesforce is the crucial piece for modern marketing teams.”   
Cathy Lanning
Managing Director, Salesforce Industry Business Consulting

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