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Utilizing an MRM Tool
An MRM tool (marketing resource management tool) is a software package designed to help marketers plan and track marketing campaigns, manage marketing budgets and digital assets, and otherwise keep marketing campaigns organized.
Today, marketing campaigns of all sizes require extensive planning and budgeting, and they almost always utilize a wide variety of assets. Without a way to keep the whole process organized, it can be very difficult to create and execute a successful marketing campaign. Nearly anyone who has much experience at all with digital marketing could tell you the amount of time, effort, and resources that goes into getting marketing campaigns off the ground and keeping them on track. However, many marketers are still relying on ineffective tools to manage their marketing campaigns.
It’s common for marketing teams to use separate spreadsheets to track or store information about each different aspect of a marketing campaign. All of this information needs to be managed collaboratively to build and run the marketing campaign, but all of it is siloed away in separate locations. This often makes it much more difficult and time-consuming than necessary to coordinate marketing management efforts.
MRM tools offer a solution to this problem. Marketing resource management software can improve your organization’s ability to manage marketing resources efficiently and drive more successful marketing campaigns. Here are a few of the ways MRM solutions can make resource management easier for marketing teams:
- Facilitates more organized planning and budgeting for marketing campaigns.
- Enables different corners of the marketing department to share resources, thereby reducing time, effort, and money wasted on redundant tasks.
- Enables more collaborative marketing workflows and content production.
- Provides unparalleled visibility into marketing metrics, allowing you to easily access important data and visualize campaign progress.
There are multiple options when it comes to choosing the right marketing resource management tools for your business. Ultimately, the decision should come down to your business’s MRM needs. The MRM software you select should align with your business’s goals and requirements.
Proof MRM is one of the best marketing resource management solutions available right now. It’s the only MRM solution that’s been natively built on Lightning, making it the perfect MRM solution for Salesforce users. Proof MRM is available through the Salesforce AppExchange and is the only fully-integrated MRM built in partnership with Salesforce. The software is also easy to set up and is available at a very affordable price. Perhaps best of all, it integrates with Proof MMM, Proof’s best-in-class marketing mix modeling software that can boost your marketing capabilities with automated analytics.
Sometimes, you might hear people call marketing campaigns that leverage marketing resource management software “MRM marketing.” However, don’t be confused by the question: “what is MRM marketing?” Even though this may sound like an entirely different kind of marketing, the term simply refers to any marketing efforts that utilize marketing resource management software. Any business that has a marketing resource management solution in place is practicing MRM marketing. Any business that relies on siloed data and manual organization is not practicing MRM marketing.
Here are a few of the ways adopting an MRM marketing strategy could give your marketing team an advantage:
One of the primary uses of marketing resource management software is to help marketing teams achieve more efficient planning processes. The planning stage is, of course, one of the very first steps in carrying out a marketing campaign. An MRM solution can enable more efficient planning by providing a centralized location where goals and KPIs can be set and tracked, team members’ schedules can be managed, and tasks can be assigned to the appropriate team members.
As the name suggests, MRM marketing is also useful for managing marketing campaigns after you’ve completed the planning stage and moved on to executing the campaign in earnest. Large scale-marketing campaigns usually involve a large number of moving parts and a lot of collaboration between different groups and resources. It can get very difficult for marketing managers to maintain a comprehensive view of the campaign’s progress. A marketing strategy that includes a marketing resource management solution can make it easier for marketers to track campaign progress and outcomes from a central location to ensure campaigns remain aligned with business objectives.
MRM marketing can also simplify resource allocation. It’s right there in the name “marketing resource management.” One of the primary purposes of MRM marketing is to help marketers keep marketing campaigns organized, and a large part of that is allocating resources. Improved allocation management can help conserve resources like time and money, as well as facilitate easier sharing and organization of specific marketing assets.
Marketers usually benefit from tracking all marketing actions and outcomes. Doing so makes it possible to measure your campaign’s performance and determine how it can be improved. Collecting data and storing it in spreadsheets is not typically an efficient method of tracking marketing campaigns, and organizations that rely on manual methods likely aren’t getting the most out of their data. Using an MRM marketing strategy can make it possible to combine siloed reports into one comprehensive view of your whole marketing campaign.
There are many different facets of a successful marketing campaign; planning the campaign thoroughly and efficiently is one of the most crucial parts of the whole process. Using the right software to help you plan your marketing campaigns can be a highly effective way to improve the planning process. By using marketing resource management software to plan your campaigns, you can not only make the planning process much more efficient but also reap additional benefits later when your well-planned campaign runs more smoothly.
Here are a few common MRM features that could make it easier for your marketing team to plan marketing campaigns:
Digital asset management
Marketers can use digital asset management features to store and share digital marketing assets. When your marketing team has a centralized location where they can access the assets they need to build marketing materials, it’s much easier to stay organized. Storing assets in separate, disorganized folders can slow down productivity considerably and lead to confusion.
Digital asset management typically involves managing assets like videos or images. However, you can also use MRM software to organize and manage information that pertains to your marketing campaign. For example, you could use an MRM platform to store and share product information or other brand-specific information that needs to be available to your marketing team, sales team, or others.
Budget management is another important function of marketing resource management software. Marketing budgets can get complicated quickly, which can make it challenging for marketing managers to manage the campaign’s financial resources successfully. MRM software can provide tools for setting and managing marketing budgets in a much more organized manner.
The best MRM platforms include robust integrations that extend their value even further. Your marketing team probably already relies on a variety of software tools. The more of these tools your MRM solution integrates with, the better. Proof MRM is natively built for Salesforce, enabling easy integration with all your Salesforce CRM data.
Using a marketing resource management platform is one of the best ways for marketing teams to stay organized and operate more efficient and effective marketing campaigns. However, even once you’ve decided that MRM software is what your organization needs, you still have quite a few different MRM solutions to choose from. Different MRM solutions suit different kinds of needs and different kinds of businesses, so it’s important to review your choices carefully and keep your business objectives in mind.
With that said, Proof MRM for Salesforce is one of the leading marketing resource management solutions available and could be the best platform for many businesses. Proof MRM is the only MRM that’s built natively for Salesforce and integrates directly with your Salesforce CRM platform. Some of Proof MRM’s other exemplary features include:
- Intuitive, real-time collaboration happens directly within the Salesforce interface. Thanks to an integration, your marketing team can combine the benefits of Proof MRM with the familiar Salesforce workflow they are already comfortable using.
- You can track asset and budget approvals and validate your marketing budget against actual costs.
- Fast implementation and intuitive features ensure you can set up your MRM solution and start using it to manage marketing resources in hardly any time at all.
- Proof MRM is one of the most affordable MRM solutions on the market and you can have monthly instead of annual contracts.
- Proof MRM also integrates with Proof MMM (marketing mix modeling), enabling a combination of effective marketing management and powerful analytics.
Marketing resource management software represents a substantial improvement over the old way of manually managing resources for marketing campaigns. By switching from manual organization methods to MRM software like Proof MRM for Salesforce, you could potentially improve marketing outcomes while reducing wasted time, effort, and resources by a significant amount. Thanks to Proof’s partnership with Salesforce, Proof MRM is the only native Salesforce MRM available on the AppExchange.
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“Marketing consumes a lot of a company's cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money; not just to make it count but to prove that they made it count.”
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