Proof + Salesforce bring you the MRM you've been asking for.

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Proof + Salesforce bring you the MRM Software you've been asking for.

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Trusted to Manage + Optimize Billions in Marketing Spend

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Listen to top marketers talk about why Proof is so important

Nick Robinson
Nick Robinson
Head of Demand Americas
Erica Brinker
Erica Brinker
Chief Commercial Officer
Julie Brown 3
Julie Brown
SVP Global Change Management
Hanns Schempp
Hanns Schempp
Head of B2B Marketing
Brent Diggins
Brent Diggins
Global Managing Partner, Performance & Intelligence
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Reagan Tully
Chief Marketing Officer

MRM Software

5 min

Marketing teams use marketing resource management software (MRM software) to help them plan, budget, and schedule their marketing efforts. An MRM is one of the most effective ways of organizing marketing campaigns and maximizing marketing resources. MRM software is also great for improving transparency throughout the whole marketing team.

Running a successful marketing campaign requires juggling a lot of different factors — planning, budgeting, tracking, digital asset management, and more need to be balanced, and it can sometimes feel like your team is being pulled in a hundred different directions. Without an organized method of managing all these different elements of marketing, it would take a miracle to pull off any kind of marketing strategy.

Luckily, marketing resource management software provides the solution. As the name implies, MRM software is designed to make it easy for marketing teams to combine management of marketing efforts into one convenient software package. Traditionally, marketing teams have relied on scattered spreadsheets and siloed software solutions to keep track of marketing efforts. This is not an efficient method of organization, nor does it allow for up-to-date insights. An MRM pulls together all the information marketing teams need into one interface, making campaigns much easier to manage.

Anytime a marketing team implements new software, one of the drawbacks is the transition time. New software not only requires time to get up and running, but further time will be required to train team members to use the new tools. 

However, implementation is not an issue for marketing teams that choose MRM software from Proof Analytics because Proof’s marketing resource management software is native to Salesforce. Your marketing team can seamlessly implement Proof’s MRM software and start using it effectively in hardly any time at all because it utilizes familiar Salesforce workflows. Marketers who are already familiar with Salesforce won’t have to spend extra time learning a totally new interface from scratch.

MRM Tools

MRM tools are the software tools marketing teams implement to improve organization and efficiency in their marketing workflows. Planning and executing a marketing campaign is a complex process involving many different moving parts, so tracking progress and managing actions and outcomes is no simple task. 

Marketing teams often use individual, siloed software tools to manage marketing efforts, but this method introduces a long list of inefficiencies. Separate tools are difficult to keep up to date, and they do no favors for transparency between different teams or departments.

MRM marketing tools like Proof’s marketing resource management software eliminate many of the pains of manually managing marketing campaigns. MRM documents containing important information that marketing teams need to execute marketing campaigns can be challenging to keep organized, but MRM software enables marketers to house this kind of information in one central repository. This enables a more transparent process and can make reporting much easier for marketing executives.

Unifying your MRM tools with Proof’s MRM software can also help your marketing team plan marketing actions faster. Manual planning that uses outdated methods of organization like spreadsheets is often a slow and disorganized process — on the other hand, MRM software enables quick, easy, and accurate workflows for all your marketing initiatives.

Another obstacle marketing teams face is price. MRM tools are often very expensive, which leads some marketing teams to forgo the best tools and cobble together cheaper alternatives like spreadsheets. Some marketers understandably would rather spend their marketing budget on campaigns, not infrastructure. Fortunately, Proof MRM on Salesforce is a cost-effective solution that syncs up with your Salesforce data automatically, making it one of the most convenient and affordable MRM solutions on the market. Proof Analytics also uses a monthly pricing model so you don’t have to stress about committing financial resources long-term.

MRM Framework

Every marketing strategy needs to be carefully planned and structured for maximum effect. An MRM framework describes a marketing team’s collaborative efforts toward planning and executing a marketing campaign that meets the relevant goals. It’s very difficult to maintain an effective MRM framework with a fully manual process. Trying to organize your marketing resources using primarily manual tools like spreadsheets is a recipe for inefficiency. Instead, marketing teams can use MRM software to create an organized and effective MRM framework.

It’s crucial for marketing teams to use the right MRM system to manage their marketing campaigns. Campaigns are typically more successful when they’re managed with a dedicated MRM system rather than with an assortment of siloed tools. It’s very difficult to keep spreadsheets and other manual organizational materials up to date in real time, which can make it challenging for marketing team members to collaborate efficiently or even know what actions need to be taken. Getting rid of manual workflows and using an MRM management philosophy instead can make it much simpler for CMOs or marketing team members to stay organized and manage marketing resources.

Here are a few specific ways Proof’s MRM software can benefit marketers:

  • Reduce expenses - Some MRM software costs millions of dollars to license and implement. Proof MRM is simple and cost-effective to set up, and native Salesforce integration drastically cuts down on training time.
  • Improve organization - Proof’s MRM software provides a central location where the whole marketing team can collaborate and share resources. No one has to wonder if they’re using the most current assets or referencing the most up-to-date information.

Increase transparency - Proof MRM’s data syncs directly with Salesforce, which makes it visible to every team member no matter where they are. Remote access to marketing data ensures everyone can collaborate and stay in-the-know at all times.

Marketing Resources Examples

The primary purpose of marketing resource management software is to help marketing teams organize and manage marketing resources — but what are marketing resources? Marketing resources include all the pieces marketers use to plan and execute marketing efforts, such as digital assets, creative copy, budgets, planning and scheduling tools, and more. MRM software makes it easier to keep marketing resources examples like these organized so campaigns run smoothly.

Here are a few of Proof MRM’s features that marketers can use to improve marketing resource management:

Real-time campaign planning

Marketing campaigns can get complex, which means it’s essential to have an organized way of viewing your campaign’s structure. Proof MRM displays an intuitive hierarchical structure that uses a parent / child relationship to help you visualize campaign plans, marketing activities, customer journey touchpoints, and more.

Approval tracking

Marketers also need an efficient method of keeping marketing efforts within-budget. Proof MRM makes it simple to record asset approvals and track how actual costs compare to budgeted costs.

Collaborative workflow

Proof MRM integrates with Quip, so your team can use it to collaborate from directly within the Salesforce platform. Since Proof MRM is built natively for Salesforce, all your team members can work together efficiently using familiar Salesforce functionalities and workflows.

Transparent reporting

Using Salesforce reporting, Proof MRM users can report on any data field and gain full visibility into campaign progress. Marketing teams can even create custom data fields and use Salesforce’s standard Kanban view to achieve streamlined, intuitive reporting workflows.

MRM Solutions

Marketing resource management is one of the most important areas of marketing operations. Without an effective method of resource management, it would be nearly impossible for marketing teams to efficiently manage the resources they use to plan and carry out marketing efforts. There are many different elements to a successful marketing campaign that need to remain organized, such as digital assets, tools, creative copy, and budget reports. 

Many marketing teams try to keep all this information organized manually, often by using individual tools for each purpose. However, it’s not easy to keep track of separate spreadsheets and other tools and even harder to keep them all accurate and up-to-date. Marketing teams need better MRM solutions in order to be successful. 

Fortunately, those solutions exist in the form of MRM software. Marketing resource management software like Proof MRM is a great tool to help marketing teams improve organization and get more done. MRM software tools can also improve transparency because every relevant individual can access marketing campaign data or assets in a central location.

Marketing resource management software could be what your marketing team needs to maximize efficiency and improve visibility. But how do you know which solution to choose? There are a lot of different marketing tools available, after all. Picking the right tool for your marketing team requires a thorough understanding of how your team works, its goals, and its pain points. Understanding where organization is failing within your team or your workflows can help you pinpoint exactly what kind of solution you need. If you’re still unsure, browsing a reliable source of MRM solutions reviews is a good way to start your search.

Proof MRM is a fantastic marketing resource management solution for most marketing teams. Teams that choose Proof enjoy best-in-class benefits such as these:

  • Customizable workflows for planning, digital asset management, budgeting, scheduling, financial reporting, data management, and more.
  • Runs natively on Salesforce without additional heavy integration needed.
  • Implementation usually takes less than 60 days, so your team gets the best possible time-to-value. Legacy enterprise MRM tools can sometimes take over a year to fully implement.


  • Control the planning process with the only MRM native on Salesforce
  • Achieve and prove your ROI with continuous progress reporting
  • Speed up your sales process by collaborating in automated workflows
  • Get full transparency of budget and asset approvals for a fraction of the cost
Person 1

“No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece.” 

Senior Director of Product Management Partner Ecosystem
Person 2

“Proof MRM on Salesforce™ has completely changed the game for marketers.”

Person 3

“The value of data is only realized when you apply analytics to uncover the insights that improve your effectiveness. Proof is a gamechanger in this respect.”

DELL Chief Evangelist, Data & Analytics
Person 4

“Proof has delivered a powerful suite of self-serve MRM and MMM analytics that enable full-scale campaign planning, budgeting, digital asset management, collaboration, compliance and approvals, and Marketing Mix Modeling — all on the Salesforce platform and all at a price that makes it impossible for marketing teams to not say Yes to.”

Donovan Neale-May
Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network
Person 5

“Marketing consumes a lot of a company's cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money; not just to make it count but to prove that they made it count.”

Global Director of Business Transformation
Person 6

“For years, marketers and business leaders have struggled to work as #OneTeam. It’s one of the longest-lasting feuds in the business world. Proof MRM on Salesforce solves this longstanding problem by delivering a best-in-class MRM platform native on Salesforce, coupled with accurate, easily understood Marketing Mix Modeling analytics.”

Sangram Vajre
Best-selling author, B2B CMO, ABM Leader
Chris Talago 1

“Rooted in more than a decade of award-winning work, Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Proof has been recognized by industry analysts, customers and business leaders for its innovation and technical excellence. Really well done.”

Chris Talago
AWS director of communications, EMEA and APJ
kelli-parsons_tcm-37316 1
“Proof Analytics combines rapid data integration, advanced pattern recognition, and automated analytics to help business and functional teams know what to invest in, how much to invest, and what the business impact is – even in long-cycle situations. Proof delivers real accountability and transparency while showing very clearly how marketing and communications are jet engines of growth.”  
Kelli Parsons
Global Chair, Corporate Affairs and Advisory, Hill & Knowlton / WPP
Cathy Lanning 1-1
“Today’s challenging market conditions mean that Accountability, Transparency and Proof of Impact have never been more important for marketing teams. Proof MRM on Salesforce is the only marketing resource management tool built natively on Lightning and available through the AppExchange, delivering full-power functionality plus fast set up, all at a price that fits comfortably into today’s budget realities. What’s more, Proof has integrated its award-winning, automated Marketing Mix Modeling analytics into the platform. Proof MRM on Salesforce is the crucial piece for modern marketing teams.”   
Cathy Lanning
Managing Director, Salesforce Industry Business Consulting

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