Proof + Salesforce bring you the MRM you've been asking for.

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Proof + Salesforce bring you the Marketing Campaign Planning Software you've been asking for.

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Trusted to Manage + Optimize Billions in Marketing Spend

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Listen to top marketers talk about why Proof is so important

Nick Robinson
Nick Robinson
Head of Demand Americas
Erica Brinker
Erica Brinker
Chief Commercial Officer
Julie Brown 3
Julie Brown
SVP Global Change Management
Hanns Schempp
Hanns Schempp
Head of B2B Marketing
Brent Diggins
Brent Diggins
Global Managing Partner, Performance & Intelligence
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Reagan Tully
Chief Marketing Officer

Marketing Campaign Planning Software

5 min

Marketing campaign planning software includes tools to help users create more efficient campaigns. These tools can be used to develop marketing project plans, including budgeting, scheduling, and resource and role assignments. Building a solid marketing plan is critical to effective marketing campaign management, which is why more and more businesses are adopting marketing campaign planning software. Rather than trying to keep track of everything by hand, they can create plans within the software and leverage advanced tools to assess different strategies. This results in more effective campaigns, which ultimately boosts revenue.

When considering campaign management in digital marketing, this software is even more critical because of the scope and breadth of digital marketing itself. There’s so much that goes into creating and executing a solid campaign; without the right tools, many businesses fail to reach their full potential. With marketing campaign planning software, you can manage all of your campaign-related items from a single platform, accessing helpful dashboards and analytics to get an overview of your tools and performance and learn how to tweak your strategies for improved performance in the future. This can enable better planning and allow you to organize and assign tasks more efficiently.

Proof Analytics offers marketing resource management (MRM) software. As the only MRM that’s native to Salesforce, Proof provides automated marketing mix modeling (MMM) analytics and allows users to plan, predict, prove, and pivot, managing their marketing campaigns holistically for maximum results. Proof’s month-to-month contracts give users the flexibility to use what they need when they need it and allow them to sync their Salesforce data seamlessly. Platforms like Proof empower users to take control of their marketing campaigns and continually work towards improved performance across the board. With Proof’s MRM tools you can optimize your marketing campaigns and achieve greater success with your initiatives.

What is Campaign Management Software

So what is campaign management software? At a fundamental level, it’s a software solution consisting of campaign tools that help users plan, budget for, and execute marketing campaigns. The standard campaign management definition includes the creation and identification of all tasks involved in a marketing campaign. The primary thing to note about campaign management software, then, is that it encompasses a wide range of tasks and activities that aid in the success of marketing campaigns. Different platforms may vary slightly in terms of tools and features offered, but they all have one ultimate goal: to help marketers create more effective campaigns.

Viewing examples of campaign management software is a great way to learn more about what it entails and how it can be useful to your marketing program. Examples of campaign management include creating, reviewing, and approving digital assets, and these can be managed within the software. You can also work on developing ideas and reviewing content and copy, as well as create an advertisement placement strategy and other components needed to fully launch an effective campaign. 

In short, campaign management software enables more efficient campaign planning. There are a myriad of ways that companies can use this software to this end, so it’s important to consider your desired business strategies and goals to determine the best type of marketing campaign software for your individual needs. Choosing the right software is critical to achieving success with your campaigns, and by doing your research, you can find the most effective solution for your marketing program. There’s no doubt about it—planning and carrying out marketing campaigns can be challenging even under the best of circumstances, but campaign management software helps take some of the complexity out of the process.

Types of Campaign Management

There are multiple types of campaign management strategies. Because campaigns can be run on different channels, including social media, there are a variety of tools and tactics that businesses can use to achieve their goals, depending on what they’re specifically hoping to get out of the campaign. Salesforce or HubSpot, for example, offer a wide range of tools and resources to help businesses create more effective marketing campaigns. These campaign best practices are meant to guide marketers towards strategies that have proven successful in the market, helping them implement some of these strategies into their own marketing programs.

In addition to Salesforce or HubSpot, there are several other types of tools and solutions that can be used to attain better marketing outcomes. Campaign management tools in digital marketing include systems and solutions like email marketing, customer segmentation, list management, and asset management. For example, suppose you’re targeting a particular segment of your customer base. In that case, you can access tools that are specifically designed to contact that group of customers via email, social media, or otherwise. Other tools may be used to obtain analytics, which is critical to the ongoing success of campaigns. It’s essential to understand what’s working and what’s not in order to improve your strategy going forward.

Different types of campaign management strategies require various tools and solutions, so you should consider your aims and objectives and look for tools that are specifically designed for your campaign strategy of choice. For instance, if you are a small business executing a relatively straightforward process, you might try looking for tools made with small businesses in mind. Choosing software that’s aligned with your business type and goals can save you money, as you aren’t paying for tools that you’ll never end up using.

Marketing Campaign Management Process

The marketing campaign management process encompasses the entire campaign lifecycle from ideation and conceptualization to final execution and reporting on results. Marketing campaign planning software allows marketing teams to collaborate, gain deeper transparency into campaign activities, and determine how to best allocate resources. 

While this process may look slightly different from business to business, the overall purpose of campaign management is to obtain better business outcomes. Unsurprisingly, campaigns that are ill-managed fare worse than those that are planned with efficiency in mind, and so it’s crucial for companies to come up with solid management strategies in order to make the most out of the tools and resources available to them.

When developing a management plan or process, you should define your specific needs and goals. What are you trying to achieve with your marketing campaigns? Who are your customers, or what does your target audience look like? What tools or solutions would be most useful in helping you to meet your goals? While following best practices such as those outlined by Salesforce is critical to getting off on the right foot, you will ultimately need to tailor your strategy to your unique business needs, even if that means deviating slightly from standard activities and procedures.

Marketing campaign software can be extremely useful when planning your campaign management process. Instead of having to plan everything manually, you can automate tasks for quicker results. Marketing campaign planning software also enables better collaboration, helping to keep marketing teams on the same page and work towards common goals and initiatives. Marketing campaign software makes it easy for users to stay organized and ensure greater efficiency throughout the campaign management process. Whether you’re a small business running simple campaigns, or a large organization with multiple marketing activities happening simultaneously, your process can be simplified using campaign planning software.

Marketing Campaign Tools

Marketing campaign tools can be used throughout the campaign process, helping users complete tasks more efficiently. Different campaign management tools are used at different points throughout the campaign. Additionally, different tools may be used for different types of marketing. For example, digital campaign management tools are specifically designed to run digital campaigns. These are extremely useful for digital marketers but may not be applicable for those that work outside of the digital realm. Finding tools that are tailored to your specific marketing program type is the best way to ensure greater efficiency in your workflow and ultimately run more effective campaigns.

Using marketing campaign management tools, you can more easily assign roles and tasks, enabling each member of your team to play to their strengths. They can remain aligned on common goals while leveraging different tools to achieve different outcomes, all of which will ultimately aid in the overall success of your marketing campaign. Some tools work better for specific channels than others, so it’s important to outline your goals and identify your target audience in order to choose the most appropriate tools. If your marketing campaign is going to largely involve social media, for instance, you might try searching for tools that are specifically designed to help marketers succeed on social platforms.

The best campaign management tools are those that offer a full suite of solutions that encompass all aspects of the marketing campaign process. Proof MRM on Salesforce gives users a real-time look at their entire campaign process. You can view customer touchpoints, access workflow, and collaboration tools, and carefully monitor your budget to ensure that everything is aligned with your marketing plan. With Proof, you can keep better track of your marketing campaign progress, seeing what’s working well and what you might switch around to achieve better results. Marketing campaign planning software like this can be a valuable resource for marketing programs that are looking to improve their strategies.


  • Control the planning process with the only MRM native on Salesforce
  • Achieve and prove your ROI with continuous progress reporting
  • Speed up your sales process by collaborating in automated workflows
  • Get full transparency of budget and asset approvals for a fraction of the cost
Person 1

“No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece.” 

Senior Director of Product Management Partner Ecosystem
Person 2

“Proof MRM on Salesforce™ has completely changed the game for marketers.”

Person 3

“The value of data is only realized when you apply analytics to uncover the insights that improve your effectiveness. Proof is a gamechanger in this respect.”

DELL Chief Evangelist, Data & Analytics
Person 4

“Proof has delivered a powerful suite of self-serve MRM and MMM analytics that enable full-scale campaign planning, budgeting, digital asset management, collaboration, compliance and approvals, and Marketing Mix Modeling — all on the Salesforce platform and all at a price that makes it impossible for marketing teams to not say Yes to.”

Donovan Neale-May
Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network
Person 5

“Marketing consumes a lot of a company's cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money; not just to make it count but to prove that they made it count.”

Global Director of Business Transformation
Person 6

“For years, marketers and business leaders have struggled to work as #OneTeam. It’s one of the longest-lasting feuds in the business world. Proof MRM on Salesforce solves this longstanding problem by delivering a best-in-class MRM platform native on Salesforce, coupled with accurate, easily understood Marketing Mix Modeling analytics.”

Sangram Vajre
Best-selling author, B2B CMO, ABM Leader
Chris Talago 1

“Rooted in more than a decade of award-winning work, Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Proof has been recognized by industry analysts, customers and business leaders for its innovation and technical excellence. Really well done.”

Chris Talago
AWS director of communications, EMEA and APJ
kelli-parsons_tcm-37316 1
“Proof Analytics combines rapid data integration, advanced pattern recognition, and automated analytics to help business and functional teams know what to invest in, how much to invest, and what the business impact is – even in long-cycle situations. Proof delivers real accountability and transparency while showing very clearly how marketing and communications are jet engines of growth.”  
Kelli Parsons
Global Chair, Corporate Affairs and Advisory, Hill & Knowlton / WPP
Cathy Lanning 1-1
“Today’s challenging market conditions mean that Accountability, Transparency and Proof of Impact have never been more important for marketing teams. Proof MRM on Salesforce is the only marketing resource management tool built natively on Lightning and available through the AppExchange, delivering full-power functionality plus fast set up, all at a price that fits comfortably into today’s budget realities. What’s more, Proof has integrated its award-winning, automated Marketing Mix Modeling analytics into the platform. Proof MRM on Salesforce is the crucial piece for modern marketing teams.”   
Cathy Lanning
Managing Director, Salesforce Industry Business Consulting

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