Proof + Salesforce bring you the MRM you've been asking for.

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Proof + Salesforce bring you the Marketing Management Software you've been asking for.

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Trusted to Manage + Optimize Billions in Marketing Spend

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Listen to top marketers talk about why Proof is so important

Nick Robinson
Nick Robinson
Head of Demand Americas
Erica Brinker
Erica Brinker
Chief Commercial Officer
Julie Brown 3
Julie Brown
SVP Global Change Management
Hanns Schempp
Hanns Schempp
Head of B2B Marketing
Brent Diggins
Brent Diggins
Global Managing Partner, Performance & Intelligence
Untitled design (5)
Reagan Tully
Chief Marketing Officer

Marketing Management Software

5 min

There’s a lot that goes into project management. You need to create a plan on how to actually execute the project, as well as how to allocate your budget most efficiently. What’s more, you have to decide who should be doing what and when certain tasks should be completed in order to finish the overall project on time. However, with the right project management tools, you can effectively manage all aspects of your projects. Some tools automate tasks and documentation; others are great for determining budgets and setting roles.

Marketing project management tools can likewise be helpful for those that are trying to better manage their marketing projects. For example, with marketing management software, you can track your progress on your goals and initiatives. You can also monitor your marketing resources and ensure that your budget is being spent appropriately. 

These are just some of the ways in which marketing project management tools and software can benefit businesses, but you may find that they provide additional benefits to your organization as well. So much depends on your specific needs, how you intend to meet your objectives, and what you’re ultimately hoping to get out of each project.

Proof Marketing Resource Manager (MRM) can help save money with an intuitive look at marketing plans, workflow, and collaboration management tools. Proof MRM allows for seamless collaboration and provides a helpful structure to manage your budget and asset approval process. With Proof MRM you can gain deeper insights into your data, which can, in turn, be used to propel smarter business decisions. Relying on old-fashioned project and marketing management systems can result in more trouble than they’re worth. Still, Proof MRM helps simplify marketing resource management so that you can spend more time running your business.

Marketing Project Management Software

Marketing project management software enables users to take control of their marketing projects, accounting for everything from the initial planning phases to budget to execution. Although project management for marketing can be handled in a number of different ways, automation software is one of the best for efficiency. Rather than having to keep up with each individual task by hand, you can manage all components of your project from a centralized, automated platform. For this reason, software like Proof MRM has become popular in recent years.

You might view a marketing project tracker template in Excel to better understand how marketing project management tools work in practice. Trackers like these are typically provided with management software and help keep users on the right course as they complete various tasks related to their marketing projects. It’s important to research project management tools for digital marketing to learn more about the tools that exist on the market today and how each can be useful for automating tasks and simplifying the way you complete projects. It might even be a good idea to experiment with different types of software, if possible, prior to purchasing.

You should consider your specific needs to find the best marketing project management software for your business. Not all platforms contain the exact same features, so you should carefully assess your options, weighing the pros and cons of each before making your final decision. Some software is better suited for smaller businesses, while other platforms are capable of tackling complex challenges faced by large enterprises. Taking the time to find the software that’s right for your business can pay off in the long run as you learn to integrate your new tools with the old to more effectively manage your marketing projects. This can not only save you time but result in a higher revenue stream.

Best Marketing Management Software

When looking for the best marketing management software, there are several things you should consider. First, what is it that you need the most help with? Do you struggle with budget allocation, or are you more concerned with timeline planning? To what extent do you hope to automate your process? 

Do you want something that can easily integrate with your existing systems, or are you planning on starting over completely from scratch? Project management for digital marketing can take many forms, so it’s important to account for these differences when trying to find the best project management software for marketing departments.

As is the case with any software you implement, you should factor the cost into your decision as well. While marketing management software usually yields a high ROI, you don’t want to totally break the bank with initial installation costs either. You should aim to find something that you can seamlessly implement and get up and running with. The best platforms afford users the freedom and flexibility to use what they need when they need it without having to pay for a bunch of extra bells and whistles.

Proof MRM is a monthly contract so you are not forced into an annual contract. Unlike some competitor platforms, which can take several months to implement, Proof MRM can be implemented in as little as 60 days. It is available in Salesforce AppExchange and provides automated data synching capabilities with all Salesforce clouds. 

Other features include modernized data management, financial reporting, MRR contracts, workflow design and delivery, and more. With Proof MRM you can be well on your way to transforming your marketing management process, keeping track of what you’re spending, and ensuring that your campaigns are adequately planned.

Digital Agency Management Software

Digital agency management software is designed to help marketing agencies with their marketing and customer projects. Because marketing agencies are tasked with handling the marketing process for their clients, it is vital that they have the right tools to do so. Marketing agency project management software provides them with these tools and allows them to dig deeper into their analytics to see what’s working and what’s not. They can also get a better idea of where their money is going. This can help them determine whether to cut back on or increase spending.

Creative agency management software is similar to marketing agency project management software but is designed for a wider range of creative teams. Some of these agencies help with website design, while others focus on advertising or app development. Agency management software can be helpful for all creative agencies, giving them an in-depth look at how they’re allocating their budget and helping them chart the next best course of action for helping their clients to achieve their business objectives. 

Large digital agencies can especially benefit from agency management software. Unlike small agencies, which can often keep track of things by hand, agencies that work with large numbers of clients may struggle to stay afloat without the right tools and software. They need to be able to respond to issues in a timely manner and look for new opportunities for growth. When managing multiple clients, this can be difficult. Digital agency management software equips agencies with the tools they need to stay afloat, no matter how big their workloads are; it allows them to get the most out of the resources that are available to them.

Marketing Resource Management

Marketing resource management (MRM) is the process by which businesses work to make their budgeting, marketing campaigns, and scheduling operations as efficient as possible. This is most often achieved with an MRM tool such as Proof MRM on Salesforce™. Marketing projects are constantly ongoing, and so it’s best to collaborate on them transparently with a single tool that everybody uses—this helps eliminate confusion around processes and budgeting. An MRM tool will also let you report your progress to the executive team, helping to keep all those you work with on the same page. 

To better understand project management for marketing and how MRM software can help with the process, you might consider downloading a marketing project tracker template Excel file that outlines how projects are tracked and recorded. You can see how users report on projects and how they keep all critical items and documents in a centralized location for easy access. MRM software is designed for ease of use and efficiency so that you don’t have to pull data from a bunch of disparate platforms in order to find the information you need.

There are a variety of project management tools for digital marketing, so you should thoroughly explore your options before settling on a software system. Some platforms work better for certain types of marketing projects than others, so it’s important to be aware of what different software is specifically designed for. While your marketing resource management process can be vastly improved with the right MRM software, choosing the wrong platform can hinder your efforts. 

Proof MRM has helped multiple organizations take control of MRM. In one case study, the Swiss company IWB was trying to implement systems-based marketing governance and turned to Proof for help. The company found that Proof delivered streamlined tools and features that encompassed the entire MRM process and could help them modernize their marketing resource management process. 

As the only enterprise MRM platform that currently runs natively on Salesforce, there was no need for IWB to add on a bunch of extra integrations. As a result of working with Proof, the company was able to improve operations and obtain greater access to its information in a more timely manner. This enabled them to get more out of their marketing efforts.


  • Control the planning process with the only MRM native on Salesforce
  • Achieve and prove your ROI with continuous progress reporting
  • Speed up your sales process by collaborating in automated workflows
  • Get full transparency of budget and asset approvals for a fraction of the cost
Person 1

“No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece.” 

Senior Director of Product Management Partner Ecosystem
Person 2

“Proof MRM on Salesforce™ has completely changed the game for marketers.”

Person 3

“The value of data is only realized when you apply analytics to uncover the insights that improve your effectiveness. Proof is a gamechanger in this respect.”

DELL Chief Evangelist, Data & Analytics
Person 4

“Proof has delivered a powerful suite of self-serve MRM and MMM analytics that enable full-scale campaign planning, budgeting, digital asset management, collaboration, compliance and approvals, and Marketing Mix Modeling — all on the Salesforce platform and all at a price that makes it impossible for marketing teams to not say Yes to.”

Donovan Neale-May
Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network
Person 5

“Marketing consumes a lot of a company's cash. In B2B, it can take months to see a return. Marketers have a real responsibility to every other part of the business who also wanted that budget money; not just to make it count but to prove that they made it count.”

Global Director of Business Transformation
Person 6

“For years, marketers and business leaders have struggled to work as #OneTeam. It’s one of the longest-lasting feuds in the business world. Proof MRM on Salesforce solves this longstanding problem by delivering a best-in-class MRM platform native on Salesforce, coupled with accurate, easily understood Marketing Mix Modeling analytics.”

Sangram Vajre
Best-selling author, B2B CMO, ABM Leader
Chris Talago 1

“Rooted in more than a decade of award-winning work, Proof Analytics is a transformative software solution that proves the business impact of marketing and communications. Proof has been recognized by industry analysts, customers and business leaders for its innovation and technical excellence. Really well done.”

Chris Talago
AWS director of communications, EMEA and APJ
kelli-parsons_tcm-37316 1
“Proof Analytics combines rapid data integration, advanced pattern recognition, and automated analytics to help business and functional teams know what to invest in, how much to invest, and what the business impact is – even in long-cycle situations. Proof delivers real accountability and transparency while showing very clearly how marketing and communications are jet engines of growth.”  
Kelli Parsons
Global Chair, Corporate Affairs and Advisory, Hill & Knowlton / WPP
Cathy Lanning 1-1
“Today’s challenging market conditions mean that Accountability, Transparency and Proof of Impact have never been more important for marketing teams. Proof MRM on Salesforce is the only marketing resource management tool built natively on Lightning and available through the AppExchange, delivering full-power functionality plus fast set up, all at a price that fits comfortably into today’s budget realities. What’s more, Proof has integrated its award-winning, automated Marketing Mix Modeling analytics into the platform. Proof MRM on Salesforce is the crucial piece for modern marketing teams.”   
Cathy Lanning
Managing Director, Salesforce Industry Business Consulting

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